Launch Project Launch — Cornell Notes Generator TikTok growth campaign

• Go to cornellnotesgenerator.com and use the generator yourself before creating any content.
• Understand the actual inputs, generation process, outputs and available features from using it.
• Only demonstrate working features.
• Confirm any prices, free allowances, downloads, subject coverage or other product claims with LHV before mentioning them.

• What the platform does.
• Who it is for.
• How to generate Cornell notes.
• How to use the resulting notes actively for study, revision and teaching.

• A clear opening hook.
• One useful message.
• Accurate branding and product information.
• Captions or readable on-screen text.
• One relevant call to action.
• An appropriate website destination.

Posts should use movement, text, graphics and suitable platform demonstrations, and must be readable on a phone and understandable without sound.

• Use approximately two to three posts per week, distributed across the month — do not publish all 10 together.
• Prepare content at least two working days before publication where feasible, allowing LHV to approve it or request changes.
• Include one consolidated revision round per asset. Correct factual errors or failures to follow the approved brief without an additional charge.

• Every video must visibly demonstrate the platform. A presenter or animation that never shows the generator does not fulfil this requirement.
• Use AI presenters and animation transparently and apply relevant platform labels.
• Do not present them as real customers or fabricate testimonials, grades, teaching credentials or product experience.
• Use commercially permitted visuals, voices and music.
• Include production tools and asset costs within the agreed delivery fee unless LHV approves otherwise.

• Paid advertising must promote only the four approved promotional videos.
• Do not use the budget to boost the 30 animated posts.
• Spread each month’s £100 so advertising is live across the whole month rather than a few days.
• Split spend so all four videos get comparable exposure while the test runs, then put the final four weeks’ budget behind the winner.
• Where the platform’s minimum viable spend makes continuous running impossible, tell LHV before spending and propose a structure.
• Do not exceed £100 in a project month or £300 overall without written LHV approval.
• Carrying unused funds into another month requires approval.

Use available funds only — no personal advance is required. If the available advertising setup cannot use this budget sensibly, inform LHV before spending and propose a revision. Do not switch platforms or increase expenditure without approval. Unused advertising funds must be returned to LHV or handled through an expressly agreed credit.

1. 1Work completed — Posts created, approved and published, with links.
2. 2Delivery progress — Progress towards the current month’s 10 animated posts and any outstanding video work.
3. 3TikTok figures — Available views, reach, watch time, engagement, profile visits and follower change.
4. 4Engagement — Comments replied to, conversations held and community activity completed that week.
5. 5Website traffic — Tracked link clicks and available website visits attributed to TikTok.
6. 6Meaningful website activity — Generator starts, completed generations or downloads where approved tracking makes these measurable.
7. 7Video performance — A clear results block for each of the four promotional videos — views, watch time, engagement, profile visits, tracked link clicks, any measurable generator activity, spend and cost per result — plus which video is currently leading and why.
8. 8Advertising — Spend that week, spend to date, remaining funds, and how the budget was split across the four videos.
9. 9Learning — What worked, what did not and what will change.
10. 10Next week — Planned posts, advertising activity and decisions needed from LHV.

The £900 delivery fee is for the full delivery scope and includes all four promotional videos — two human-presenter AI UGC and two animated — plus all 30 animated posts, account setup, ongoing engagement, advertising management and weekly reporting. Lawson Her Vision has waived its management fee on this project, so the full £900 is paid to Next Gen Visuals as two instalments of £450. The £300 advertising budget is separate, restricted campaign funding held and reconciled by LHV, and is pass-through spend — no management fee is taken from it and it is not freelancer earnings.

• All first-month deliverables must be complete.
• Both UGC videos must be delivered.
• At least 15 animated posts must be published in total.
• Weekly reports due to date must be supplied.
• Advertising spending records must be current.
• The remaining calendar must be supplied.

Invoice LHV for each instalment. LHV will send payment within 48 hours of receiving a valid invoice for the approved payment. Invoice details must include:

• Business or freelancer name.
• Invoice number and date.
• Project name.
• Instalment number.
• Instalment amount and the period it covers.
• Note that LHV has waived its management fee, so the full instalment is payable.
• Payment details.
• Applicable tax information.

Confirm any applicable VAT before acceptance so that the agreed payable total is explicit. The second payment does not conclude delivery — responsibilities continue through 8 February 2027.

• Published-content links.
• Final video and graphic files.
• Available editable source files.
• Captions and content calendar.
• Account-access handover.
• Advertising receipts and reconciliation.
• Results against the starting figures.
• Recommendations for the next three months.