Lawson Her Vision — Client Quotation
- Prepared for
- Michelle Philip
- Prepared by
- Lawson Her Vision
- Project
- AI Healthcare Career, Interview & Professional Development Platform — MVP
- Date
- 27 September 2026
- Quotation valid for
- 30 days (until 27 October 2026)
Client Quotation
AI Healthcare Career, Interview & Professional Development Platform
Minimum Viable Product
Project Overview
Lawson Her Vision will design and develop an innovative, commercial AI-powered healthcare interview, career and professional development MVP specifically for nurses and healthcare professionals.
The platform is a complete commercial product rather than simply an interview-question application — supporting healthcare professionals across several stages of their career journey, from developing professional communication and application materials to preparing for interviews, strengthening professional knowledge and continuing their personal development.
The central experience will remain an interactive AI-powered mock interview environment where users practise realistic healthcare interviews, answer by voice and receive personalised, structured feedback.
The MVP will operate on a commercial subscription model — a free introductory interview experience allows new users to try the platform before purchasing, with paid packages and a 7-day trial option.
The expanded MVP also includes a Healthcare Career & Learning Hub, providing additional tools for professional communication, CV and personal statement development, healthcare terminology, medication calculation practice, educational resources and access to curated healthcare essentials.
The Career Journey Concept
Drive Your Career Forward
Practise. Develop. Progress.
The platform will follow an engaging career journey concept, where users can practise, learn, improve and progress towards their next career destination. The journey theme is used as a sophisticated metaphor for career progression – elegant route lines, destination markers and progress milestones will guide users through the platform, keeping the experience professional, modern and aspirational.
The MVP Experience
Five Destinations on the Career Journey
The platform is organised around five core areas, presented to users as destinations or routes within their healthcare career journey.
Destination 01
Interview
AI Interview Preparation
Destination 02
Communicate
Professional Vocabulary & Speaking Confidence
Destination 03
Develop
CV, Personal Statement & Career Development
Destination 04
Learn
Healthcare Knowledge, Medication Calculations & Resources
Destination 05
Essentials
Curated Healthcare Products & Resources
Destination 01 · Interview
Interview — AI Interview Preparation
The central experience of the platform: an interactive AI-powered mock interview environment where users practise realistic healthcare interviews, answer by voice and receive personalised, structured feedback.
The MVP will include
- •User registration and secure login
- •Personal dashboard
- •Selection of healthcare role
- •Selection of interview type
- •Selection from available AI interviewer personas
- •Diverse interviewer representation
- •Spoken AI interview questions
- •Candidate microphone / voice responses
- •Speech-to-text processing
- •Approximately 5–10 questions per interview
- •Healthcare-specific interview questions
- •Competency-based questions
- •Values-based questions
- •Clinical / scenario questions
- •Leadership / management questions where appropriate
- •AI analysis of candidate responses
- •Structured scoring
- •Personalised feedback
- •Interview history
- •Ability to repeat practice interviews
- •Progress tracking
Healthcare Role Selection
Users will be able to select from the following initial healthcare professional pathways:
- •Registered Nurse
- •Nurse Practitioner
- •Paediatric Nurse
- •Midwife
- •Mental Health Nurse
- •Paramedic
- •Pharmacist
- •Physiotherapist
- •Occupational Therapist
- •Dietitian
- •Speech and Language Therapist
- •General Practitioner
- •Surgeon
- •Dentist
- •Podiatrist
Profession-Relevant Interview Experience
The AI interview system will recognise the healthcare profession selected by the user and use this selection to inform the interview experience. The MVP will use a combination of:
- •Core healthcare interview competencies
- •Professional communication
- •Patient / person-centred care
- •Safety
- •Safeguarding
- •Teamwork and multidisciplinary working
- •Professionalism
- •Reflection
- •Ethical / professional considerations
- •Leadership where relevant
- •Profession-relevant interview questions and scenarios
Assessment areas
The system should provide assessment across appropriate areas such as:
- •Communication
- •Answer structure
- •Relevance
- •Use of examples / evidence
- •Professional judgement
- •Healthcare values
- •Clinical / professional reasoning where relevant
- •Leadership where relevant
- •Overall interview performance
At the end of an interview
At the end of each interview, users should receive:
- •Overall interview score
- •Individual performance scores
- •What they did well
- •Areas for improvement
- •Practical recommendations
- •Advice on strengthening answers
- •Suggested next practice priorities
Practice modes
Where practical within the MVP architecture, the platform will support different interview practice modes:
- •Preparation Mode — untimed practice allowing the candidate time to think and develop responses
- •Interview Mode — timed interview simulation, with an initial response window of approximately 2 minutes where appropriate
Questions and feedback will be appropriate to the selected professional pathway rather than simply displaying the same generic interview questions under different profession names. AI-generated scores and feedback relate to interview preparation performance and interview response quality only — they do not assess whether someone is clinically competent, safe to practise or fit to practise, and do not guarantee employment.
Pressure Mode (a 60-second advanced challenge) is not included within the MVP — it is listed as a future development feature.
Important MVP Content Boundary — Healthcare Professions
The MVP will establish an initial interview-preparation pathway across the 15 agreed healthcare professions (Registered Nurse, Nurse Practitioner, Paediatric Nurse, Midwife, Mental Health Nurse, Paramedic, Pharmacist, Physiotherapist, Occupational Therapist, Dietitian and Speech and Language Therapist, General Practitioner, Surgeon, Dentist, Podiatrist).
This does not mean that the £7,950 MVP includes an exhaustive question bank, complete clinical curriculum or extensive specialist scenario library for every profession or medical speciality. The initial content will provide sufficient profession-relevant material to demonstrate and operate the agreed MVP experience.
Extensive profession-specific question banks, specialty / sub-specialty pathways, large clinical scenario libraries and continuously expanded professional content will form part of future content development and/or subsequent phases. Examples of future specialist expansion could include:
Professional Standards
Where profession-specific regulatory or professional standards are referenced within interview preparation, content will be capable of being updated as guidance changes.
The platform must not imply that AI interview scores represent formal clinical competence, professional registration status or fitness to practise. Results will continue to be described as Interview Preparation Performance and/or Interview Response Analysis.
The MVP administration structure will allow additional healthcare professions, professional pathways, interview questions, scenarios and resources to be added in future without requiring the core platform to be redesigned.
Destination 02 · Communicate
Communicate — Professional Vocabulary & Speaking Confidence
A dedicated area designed to help healthcare professionals communicate more confidently and professionally — moving from basic everyday language towards more precise professional healthcare communication.
Everyday language, upgraded
Help
Support · Facilitate · Assist · Advocate
Check
Assess · Evaluate · Review
Tell
Communicate · Inform
Show
Demonstrate
Deal With
Manage · Address
Work Together
Collaborate
Think About
Reflect · Consider
Notice
Identify · Recognise
Reduce
Mitigate
Put Into Action
Implement
The section will include
- •Professional vocabulary
- •Plain-English meanings
- •Healthcare context
- •Example interview sentences
- •Self-development vocabulary
- •Professional communication terminology
- •Confidence-building language
Professional Vocabulary Opportunity
“You used the word ‘helped’ several times. Depending on the situation, consider more precise professional language such as supported, facilitated, assisted or advocated for.”
Where appropriate, the AI interview feedback will also identify opportunities for users to improve their professional vocabulary.
The purpose is not simply to encourage complicated words — it is to help users communicate accurately, confidently and professionally.
Destination 03 · Develop
Develop — CV, Personal Statement & Career Development
Healthcare CV development
Users will be able to enter or paste existing CV information and receive AI-assisted suggestions to help strengthen:
- •Professional profile
- •Employment experience
- •Skills
- •Achievements
- •Healthcare experience
- •Structure
- •Clarity
- •Professional language
The MVP will provide guidance and recommendations rather than promise automated recruitment success.
Personal statement development
An AI-assisted personal statement development tool will guide users through appropriate prompts to help them develop stronger healthcare employment personal statements, with guidance on:
- •Structure
- •Relevance
- •Professional examples
- •Skills and experience
- •Clarity
- •Evidence
- •Professional language
- •Areas for improvement
Destination 03 · Develop
Professional Development & Self-Awareness
Educational content supporting healthcare professional development, organised into an accessible learning library. Initial areas may include:
The administrator will be able to expand the resource library following launch.
Destination 04 · Learn
Medical Terminology & Conditions
A structured introductory healthcare terminology library. The MVP can contain selected common:
- •Medical terms
- •Healthcare abbreviations
- •Conditions
- •Clinical terminology
- •Plain-English definitions
- •Professional meanings / context
Where useful, content can be categorised into areas such as:
This is an initial structured learning library, not an exhaustive medical encyclopaedia. The content library can be expanded in future phases.
Destination 04 · Learn
Medication Calculation Practice
An educational medication calculation practice area supporting selected calculation categories such as:
- •Tablet calculations
- •Liquid medication calculations
- •Basic dose calculations
- •Unit conversions
- •Selected weight-based calculations
- •Other agreed calculation practice appropriate to the MVP
The area will include:
- •Formula guidance
- •Practice questions
- •User answer entry
- •Correct / incorrect feedback
- •Worked explanations
- •Short quizzes
- •Practice scores
Important disclaimer: medication calculation exercises are for education and practice only and must not be relied upon for real-time patient care, prescribing, dispensing or clinical decision-making.
Healthcare and clinical educational content should be reviewed and approved by an appropriately qualified person before public release.
Destination 04 · Learn
Healthcare Knowledge Hub
The previously agreed Healthcare Learning & Resources Hub will be expanded into a structured Healthcare Knowledge Hub, with initial educational and interview-preparation content covering important areas such as:
The 6Cs
Structured educational content covering the 6Cs of healthcare practice:
NHS Values
Current NHS values, with guidance on how candidates may demonstrate them within interview responses.
NHS Constitution Principles
Accessible educational summaries of the principles and how they may relate to healthcare interviews.
Medicines Safety / Medication Rights
Appropriate educational material relating to safe medicines practice and agreed medication-rights frameworks.
Safeguarding
Introductory interview-preparation material covering:
Abuse
Educational content covering appropriate safeguarding categories and recognising and responding to concerns.
Law, Ethics & Professional Responsibilities
Introductory resources relevant to healthcare interview preparation.
NMC Code
Educational and interview preparation resources for nurses, midwives and nursing associates, based on the current NMC Code and its four themes:
NMC-based content will be capable of being updated, because professional standards and guidance may change.
Current Healthcare Developments
An admin-managed area where relevant current healthcare developments, updates or resources can be added over time.
The MVP does not include automated live healthcare news aggregation — live / current automated news feeds can be considered as future development.
All clinical, regulatory and professional educational content will be reviewed and approved by an appropriately qualified person before public release, and will link to authoritative sources where appropriate.
Destination 05 · Essentials
Essentials — Curated Healthcare Products
A simple Healthcare Essentials section providing users with curated links to relevant healthcare products sold by external retailers such as Amazon. This is not a full ecommerce shop.
Potential categories
Products will be presented using attractive cards with an image, product / category title and a clear external purchase button, such as:
Example product card
View on AmazonThe MVP does not include
- •Internal checkout
- •Stock management
- •Warehousing
- •Order fulfilment
- •Delivery management
- •Returns management
- •Payment processing for physical products
Where affiliate links are used, appropriate affiliate disclosures must be displayed. The client will be responsible for establishing and maintaining any required affiliate programme accounts. Advanced automated product feeds or ecommerce functionality are outside the MVP scope and can be developed separately.
Community Hub
A new Community area will be added to the main platform navigation. The MVP will establish a basic Healthcare Career Community Hub — a welcoming space where users can feel part of a wider healthcare career-development community, visually consistent with the rest of the platform.
The initial MVP Community Hub may include:
- Platform / community welcome area
- Admin-created announcements
- Featured topics
- Featured career resources
- Interview tips
- Healthcare career-development content
- Community updates
- Links to relevant platform activities and resources
- Community guidelines
Important — Not a Social Network
The MVP Community Hub is not a full social-networking platform. The following are not included within the £7,950 MVP:
These social and interactive community features can be developed in Phase 2.
Commercial Experience · Free Preview
Free Interview Experience
The MVP will include a free introductory interview experience designed to allow new users to experience the platform before purchasing.
- 1
Create Account
The user creates a free account.
- 2
Select Interview
The user chooses the healthcare role / interview they would like to practise.
- 3
Select AI Interviewer
The user selects from the available AI interviewer personas and voices.
- 4
Begin Free Interview
The AI interviewer begins the interview. The free experience allows the user to answer 3 free interview questions — delivered using the same core interview experience as the paid product, so users experience the value of the platform.
- 5
Free Session Ends
Following the third completed answer, the interview pauses and an attractive upgrade screen is displayed.
Upgrade Screen
You’ve completed your free interview preview.
You’ve started the journey. Now let’s get you interview-ready.
Unlock full interviews, personalised feedback, performance tracking and AI coaching.
Pricing and trial configuration will be manageable so that they can be amended by the platform owner in future.
Commercial Model · Proposed Launch Journey
Built for Commercial Growth
The MVP will establish the foundation for a flexible commercial model. At initial launch, the proposed customer journey is:
Free
Try the platform through a limited 3-question interview experience.
Standard
£9.99 /month
Full interview preparation experience with general scoring, feedback, learning resources and progress tracking, subject to the applicable usage allowance.
Premium
£19.99 /month
Enhanced AI coaching including STAR Coach, professional language analysis, detailed answer feedback, Interview Profile and personalised development recommendations, subject to the applicable usage allowance.
Customer subscription prices are proposed launch prices and may be amended by the client prior to or following launch. The MVP will be structured so pricing can be changed without requiring the core application to be rebuilt.
Commercial Experience · Packages & Trial
Subscriptions & Payment Functionality
The MVP will include commercial functionality to support paid access, with initial proposed packages as follows:
Free
£0
- Account creation
- 3-question AI interview preview
- Interviewer selection
- Limited preview feedback
- Opportunity to upgrade
Standard
£9.99 /month
- Full AI mock interview access, subject to the monthly interview allowance and/or fair usage limits applicable to the selected plan
- Healthcare interview question pathways
- Interview performance score
- General interview feedback
- Strengths and development areas
- Interview history
- Progress comparison
- Career and educational resources
- Relevant learning tools included within the Standard package
Premium
Most Comprehensive£19.99 /month
- Everything within Standard, plus:
- Advanced AI interview coaching
- Detailed answer-by-answer feedback
- STAR answer analysis
- Professional language analysis
- Vocabulary recommendations
- Detailed interview performance profile
- Personalised strengths
- Priority development areas
- Enhanced improvement recommendations
- More detailed AI-generated coaching following practice interviews
Because AI interviews may use third-party artificial intelligence, voice, transcription and data-processing services, usage allowances will be configured following development testing and review of actual third-party operating costs. The platform architecture will allow plan allowances to be adjusted by the administrator without redesigning the entire product.
7-Day Trial
The MVP will be built so a 7-day paid-plan trial can be offered. The user may be required to provide payment details when commencing the trial. The platform must clearly display:
- •Trial duration
- •Plan selected
- •Price following the trial
- •When payment begins
- •Ability to cancel
- •Appropriate subscription / billing information
The exact commercial configuration will be agreed with the client prior to launch. Payment processing charges and third-party payment-provider fees are separate from the Lawson Her Vision development fee.
Premium Features
STAR Coach & Premium Interview Intelligence
Premium users will receive a deeper level of AI-powered feedback, presented as Interview Preparation Performance and Interview Response Analysis.
STAR Coach — Premium Feature
For appropriate behavioural / competency interview questions, the AI will analyse whether the candidate’s answer demonstrates the four elements of the STAR framework.
“Tell me about a time you dealt with a difficult colleague.”
Situation
Needs more contextTask
ClearAction
StrongResult
Needs a clearer / measurable outcomeA short coaching recommendation then explains how the candidate could strengthen the answer.
STAR analysis is applied only where it is appropriate to the question type — the platform does not imply that every interview answer must use STAR.
Enhanced Interview Response Analysis
Depending on the question and role, the platform may assess interview responses across relevant areas such as:
This is interview preparation support — it is not a formal clinical competency assessment, and the AI is not determining whether a healthcare professional is clinically competent or fit to practise.
7-Point Interview Response Scale
Critical Gap — Important safety / professional interview considerations missed.
Limited — Very incomplete response.
Developing — Some relevant points identified.
Satisfactory — Addresses the main interview requirements.
Good — Clear, safe and structured interview response.
Very Strong — Strong reasoning, communication and prioritisation demonstrated within the interview response.
Exceptional Response — Comprehensive, well-structured and appropriately nuanced interview answer.
This scale relates to interview response quality and preparation — not clinical competence or professional registration.
Your Interview Profile — Premium
Rather than relying only on one overall percentage, Premium users receive a profile across relevant areas:
Patient Safety
6/7
Communication
5/7
Clinical Reasoning
6/7
Teamwork
7/7
Escalation
4/7
Reflection
5/7
Your Strongest Area
Your Priority Development Area
Recommended Next Practice
Feedback is designed to be actionable rather than simply providing a score.
Progress & Improvement Tracking
Previous Practice
58%
Current Practice
74%
Improvement
+16 points
Strongest Area: Communication
Practice Next: Escalation
Recommended Resource: Recognising and Responding to Deterioration
The purpose is to encourage improvement through repeated practice rather than focusing only on individual scores.
Commercial Functionality & Administration
Users & Subscriptions
- •Users
- •Free users
- •Standard users
- •Premium users
- •Subscription status
- •Trial status
- •Pricing configuration
Content & Platform Management
- •Healthcare roles
- •Interview categories
- •Interview question frameworks
- •Vocabulary content
- •Professional development resources
- •Medical terminology content
- •Medication calculation practice content
- •Healthcare knowledge content
- •Educational resources
- •Healthcare Essentials links / categories
- •Basic platform usage
Future-ready administration: the MVP administration structure will allow additional healthcare professions, professional pathways, interview questions, scenarios and resources to be added in future without requiring the core platform to be redesigned.
Administrative functionality will be kept appropriate to an MVP, with management available where reasonably practical.
MVP Deliverables & Investment
Development Area
Discovery, Product Architecture & Healthcare Framework
£750
Product planning, user journey, interview structure, assessment architecture and overall MVP architecture.
UX/UI Design & Branded Career Journey Platform
£750
Professional responsive interface, dashboard and career journey experience across mobile, tablet and desktop.
Core Application, User Accounts & Dashboard
£1,350
Authentication, accounts, dashboard, database, interview history, progress and core application functionality.
AI Interview Engine, Assessment & Voice Integration
£1,750
AI interview logic, healthcare question framework, response analysis, scoring, personalised feedback and voice / AI interviewer functionality.
Healthcare Career & Learning Hub
£1,800
Includes:
- •Professional Vocabulary & Speaking Confidence
- •Healthcare CV Development
- •Personal Statement Development
- •Professional Development & Self-Awareness
- •Medical Terminology & Conditions Library
- •Medication Calculation Practice & Quizzes
- •Healthcare Knowledge Hub
- •Healthcare Essentials external / affiliate shopping area
Commercial Access System – Free Preview, Subscriptions, Trial & Paywall
£850
Free 3-question interview experience, paywall and upgrade screen, subscription packages, 7-day trial and pricing / trial configuration.
STAR Coach, Enhanced Interview Profile & Progress Analytics
£700
STAR answer analysis, 7-point response scale, enhanced interview response analysis, interview profile and progress / improvement tracking.
Testing, Refinement, Deployment & Handover
£0
Included across development stages.
Total MVP Development Investment
£7,950
AI Healthcare Career, Interview & Professional Development Platform — MVP
Payment Schedule
50% – Project Commencement
Due upon acceptance of the quotation, before development begins.
£3,975
25% – Working MVP Milestone
Due following demonstration of the working core MVP and principal functionality.
£1,987.50
25% – Final Completion & Handover
Due following completion of the agreed MVP and prior to final handover / deployment.
£1,987.50
Total: £7,950
Initial payment received — thank you. We will be in touch to confirm and commence your project.
Third-Party Costs
The £7,950 quotation covers Lawson Her Vision’s design and development services for the agreed MVP. It does not include ongoing charges for the services below — these remain separate and may increase depending on platform usage:
- •Base44 / development platform plan
- •AI / API usage
- •Speech-to-text processing
- •AI voice / text-to-speech generation
- •Hosting
- •Database / storage
- •Email services
- •Payment processing fees
- •Payment / subscription provider charges
- •Domain
- •Affiliate / ecommerce services where applicable
- •External integrations
- •Other third-party software required to operate the platform
Where practical, third-party accounts should be created in or transferred to the client’s name. No significant paid third-party service should be implemented without client approval.
AI Usage & Operating Costs
The client acknowledges that the platform’s AI functionality may generate variable third-party operating costs. These may include:
- •AI language-model usage
- •Speech-to-text processing
- •Text-to-speech / AI voice
- •Data storage
- •Hosting
- •Database usage
- •Payment processing
- •Other API / integration costs
During MVP testing, Lawson Her Vision will configure the platform architecture to support appropriate usage allowances. Before public launch, consideration should be given to the approximate operating cost of a typical interview session so that customer subscription pricing and usage allowances remain commercially sustainable.
No specific operating margin or AI cost is guaranteed, as these depend on third-party providers and actual user behaviour.
Important Scope Protection
The £7,950 investment covers the MVP functionality specifically outlined within this quotation.
The platform is being developed as a Minimum Viable Product to enable the concept to be launched, tested and evaluated with real users. The quotation does not represent unlimited development. Additional functionality, significant scope changes, extensive content population, advanced integrations or features requested outside the agreed MVP specification may require a separate quotation.
Initial educational content and agreed starter libraries will be established as part of the MVP. Large-scale ongoing content creation or expansion is not included unless separately agreed.
Important Safety & Usage Statement: the platform is an educational and interview preparation tool. AI-generated feedback, scores and learning resources do not replace professional training, clinical supervision, employer assessment, regulatory requirements or clinical judgement. AI scoring is presented as interview preparation performance, interview response quality and interview readiness indicators — never as an assessment of whether someone is clinically competent, professionally competent, safe to practise or fit to practise.
All clinical, regulatory and professional educational content will be reviewed and approved by an appropriately qualified person before public release.
Important Information
- •The £7,950 investment covers the MVP functionality specifically outlined within this quotation.
- •The platform is being developed as a Minimum Viable Product to enable the concept to be launched, tested and evaluated with real users.
- •The quotation does not represent unlimited development.
- •Additional functionality, significant scope changes, extensive content population, advanced integrations or features requested outside the agreed MVP specification may require a separate quotation.
- •Initial educational content and agreed starter libraries will be established as part of the MVP. Large-scale ongoing content creation or expansion is not included unless separately agreed.
- •Work will commence following acceptance of the quotation and receipt of the initial payment.
- •AI-generated scores and feedback are designed to support interview preparation and professional development and do not guarantee employment or interview success.
- •The exact commercial configuration — including pricing, packages and trial terms — will be agreed with the client prior to launch.
- •Final healthcare-specific content and terminology will be reviewed and agreed with the client before launch.
Licence, Ownership & Usage Rights
Upon receipt of the full project payment, Michelle Philip will receive commercial usage rights to the completed bespoke MVP developed for this project, subject to the licence terms of any third-party technologies used.
The client will be entitled to:
- •Operate the platform commercially under her chosen brand.
- •Charge users for access.
- •Introduce subscriptions or memberships in future.
- •Market and promote the platform.
- •Develop commercial partnerships.
- •Monetise eligible affiliate links.
- •Continue developing and expanding the platform.
Bespoke Project Assets
Any bespoke branding, interview structures, healthcare-specific content, question frameworks and other materials supplied by the client or created specifically and exclusively for the client's platform as part of the agreed project will be available for the client's ongoing commercial use following full payment.
Lawson Her Vision Intellectual Property
Lawson Her Vision retains ownership of its pre-existing intellectual property, reusable development methods, technical components, templates, processes and know-how.
Nothing within this agreement prevents Lawson Her Vision from providing technology, AI or application development services to other clients. However, confidential information and bespoke client materials will not be reproduced or supplied to third parties.
Third-Party Technology & Licences
Third-party technologies, including AI services, Base44, voice services, APIs and other external software, remain subject to their respective providers' licensing terms.
- •These services remain subject to the individual provider's own licence terms, usage limits and pricing.
- •Third-party software/API licences are not transferred to the client as intellectual property and are not included as lifetime licences within the £7,950 development fee.
- •Where appropriate, third-party accounts will be established in the client's name or transferred to client-controlled accounts so that the client has visibility and control over ongoing operating costs.
- •Any ongoing subscription, hosting, AI usage, API or third-party licence charges will be the client's responsibility following launch unless a separate ongoing support/management agreement is entered into with Lawson Her Vision.
Source Code & Platform Access
Following full payment, appropriate administrative access to the completed platform will be provided, subject to technical restrictions imposed by third-party services.
Where the platform is developed using a third-party development environment, the client's rights and ability to export, transfer or modify underlying code may also be subject to that provider's terms and technical capabilities.
Future Development
The client is free to commission Lawson Her Vision or another developer to undertake future development following completion and full payment for the MVP.
Any additional functionality, major modifications, maintenance, technical support or Phase 2 development is outside the £7,950 MVP quotation and will be quoted separately.
Licence Commencement
The commercial usage rights described above take effect once the £7,950 project fee has been paid in full.
Until full payment has been received, all development work and project materials remain under the control of Lawson Her Vision.
Important MVP Boundaries
This quotation includes the agreed MVP — not unlimited development. The features below remain outside the current MVP unless subsequently agreed; they can form subsequent development phases.
MVP — Included
- AI mock interviews & voice interview functionality
- Interviewer selection
- AI scoring & personalised feedback
- STAR Coach & 7-point interview response scale
- Free 3-question interview preview & paywall
- Subscriptions, packages & 7-day trial
- Interview profile & progress / improvement tracking
- Preparation & timed Interview practice modes
- Professional vocabulary & speaking confidence
- CV & personal statement development
- Medical terminology & medication calculation practice
- Healthcare Knowledge Hub
- Healthcare Essentials affiliate area
- Basic Community Hub (admin-managed content)
- User accounts, dashboard & administration
Outside the Current MVP
- •Full Interview Academy
- •XP / streak / badge gamification
- •Pressure Mode
- •Automatically generated multi-day learning programmes
- •Photorealistic live AI avatars
- •Native mobile applications
- •Extensive automated live healthcare news
- •Advanced job matching
- •Enterprise / institutional accounts
- •Advanced NHS Trust-specific libraries
- •Full ecommerce
- •Extensive clinical education / course platform
- •CPD accreditation
- •Formal competency assessment
- •Full interactive community (member posts, comments, likes, messaging, groups)
- •Placement Story Bank & placement-to-interview workflow
- •Student Nurse pathway
These can form subsequent development phases.
Healthcare Career Community – Phase 2
Following a successful MVP launch, the Community Hub could be expanded into an interactive professional community. Potential future functionality:
Potential Community Areas
Student Nurses
Placement, interview and early-career discussions.
Newly Qualified Nurses
Support around applications, interviews and transitioning into professional roles.
Experienced Nurses
Career progression, leadership and development.
Midwifery
Dedicated professional / career discussions.
Other Healthcare Professionals
Additional communities can be introduced as the platform expands.
Future direct messaging, live community rooms or similar social functionality should be separately assessed before implementation.
Full interactive community functionality is not included within the current £7,950 MVP and will be separately scoped and quoted.
Future Feature — Not Included in £7,950
From Placement to Interview
A future Student Nurse pathway could help users transform valuable placement experiences into structured interview examples. The proposed journey:
Experience
The student records an experience from clinical placement.
Reflection
The platform helps the student reflect on what happened, their responsibilities, actions and learning.
STAR Story
AI helps organise the experience into an appropriate Situation → Task → Action → Result structure where STAR is suitable.
Interview Connection
The platform identifies interview themes that the experience may help the student prepare for.
AI Practice
The student practises answering an appropriate interview question using the experience.
Feedback
AI analyses the interview response and provides interview-preparation feedback.
Improvement
The student can practise the response again and track improvement.
Placement Story Bank
As part of the future pathway, users could create their own Placement Story Bank — recording meaningful experiences throughout their training. Potential fields:
- •What happened?
- •What was my role?
- •What action did I take?
- •What did I learn?
- •Which professional skills did this demonstrate?
- •How could I use this experience within an interview?
AI could subsequently help users transform selected experiences into interview preparation examples.
Important: the platform must encourage users not to enter patient-identifiable or confidential information into placement reflections.
The Placement Story Bank and AI transformation workflow are not included within the current £7,950 MVP. They should be positioned as a priority Phase 2 opportunity and will be separately scoped and quoted.
Future Development — Not Included in £7,950
Student Nurse Pathway
A future pathway specifically designed for student nurses and newly qualified nurses. Potential features:
The student pathway could eventually support users throughout their final year rather than only when they have an upcoming interview.
Learn throughout your training. Prepare for your career.
Future Routes
Future Development — Not Included in £7,950
The platform will be developed with future commercial expansion in mind, as a staged journey:
MVP – Build & Validate (£7,950)
Build, launch and validate the core product. Includes the agreed:
Phase 2 – Deepen & Engage
Potential next-stage functionality, following MVP testing and user feedback:
Phase 3 – Scale
Potential scale-stage functionality:
Phase 2 and Phase 3 functionality is not included within the £7,950 MVP investment and will be separately scoped and quoted.
Potential Future Commercial Products
Future revenue models the platform architecture could support. All are outside the current £7,950 MVP.
Annual Membership
An annual Premium membership option — example concept: £79.99/year. Final pricing would be determined by the client following launch data and operating-cost analysis.
Interview Bootcamps
Potential future standalone programmes — a 7-Day Healthcare Interview Bootcamp and a 30-Day Healthcare Interview Programme — which could combine:
The creation of the full Bootcamp programmes is not included within the current £7,950 MVP.
Profession-Specific Interview Packs
Nursing Interview Pack
- •Nursing scenarios
- •Patient safety
- •Safeguarding
- •Clinical communication
- •Leadership
- •NHS values
- •Values-based questions
- •AI nursing interviews
Midwifery Interview Pack
- •Antenatal scenarios
- •Intrapartum scenarios
- •Postnatal scenarios
- •Safeguarding
- •Consent
- •Advocacy
- •Communication
Medical/Doctor Interview Pack
- •Clinical scenarios
- •Ethical scenarios
- •Communication
- •Leadership
- •Prioritisation
- •Clinical reasoning
- •Specialty-specific preparation
The creation of extensive specialist content libraries is outside the current MVP and will be separately scoped.
From Individual Users to Organisations
The platform has potential to develop beyond individual subscriptions into institutional licensing:
Universities & Colleges
Educational institutions could purchase access for cohorts of healthcare students. Potential future functionality:
- •Student accounts
- •Cohort management
- •AI interview preparation
- •Progress tracking
- •Nursing/midwifery/medical pathways
- •Institution administrator dashboard
- •Usage reporting
Healthcare Organisations
Future organisation licences could provide structured interview and professional-development preparation for appropriate users.
Graduate Journey
University → Student → Graduate → Healthcare Professional
Institutional licensing and organisation-specific functionality are not included within the current £7,950 MVP.
AI + Human Coaching
A future premium service could allow users to complete an AI interview and subsequently purchase feedback from an appropriately qualified human coach. Potential journey:
AI Practice → Human Review → Personal Feedback → Repeat Practice
This marketplace/coaching functionality is not included within the current MVP.
Expert Content Marketplace
Future development may allow appropriately qualified healthcare professionals and educators to contribute premium educational content such as:
Contributor management, revenue sharing and marketplace functionality are outside the current MVP.
Student Access
Following MVP validation, the client may choose to introduce dedicated student pricing. Possible concepts for future testing:
Student Premium
A lower-cost monthly or annual membership designed for students. Potential indicative pricing: approximately £5–£8 per month. Final pricing should be determined following analysis of user demand and platform operating costs.
Possible Student Premium features:
Interview Boost
A future one-off purchase could provide short-term access for students actively applying for their first nursing role. Example: 30-Day Student Nurse Interview Preparation — potential indicative price: £15–£25 one-off. Potential content:
The full 30-day programme is not included within the current MVP.
Drive Your Career Forward
Practise. Develop. Progress.
The AI Healthcare Career, Interview & Professional Development Platform will provide nurses and healthcare professionals with one accessible, commercial environment in which to strengthen their communication, develop their applications, practise interviews, refresh professional knowledge and prepare for their next career opportunity.
By combining AI-powered interview practice with career development, professional learning, subscription packages and practical healthcare resources, the MVP provides the foundation for a wider healthcare career-development ecosystem.
MVP Development Investment
£7,950
AI Healthcare Career, Interview & Professional Development Platform
Prepared exclusively for Michelle Philip
By Lawson Her Vision
Total Project Investment
£7,950
AI Healthcare Career, Interview & Professional Development Platform — MVP
Prepared exclusively for Michelle Philip
by Lawson Her Vision
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This quotation was prepared on 27 September 2026 and is valid for 30 days.