LAWSON HER VISION
CREATIVE TALENT OPPORTUNITY
Help a powerful message find its audience.
Hundreds of hours have gone into creating the music. Now we need the right strategist to help people discover it.
Review the project, then apply below
THE OPPORTUNITY
Music Audience Growth & Digital Marketing Manager
- Client
- Wayne
- Project
- The Long Game
- Commissioning agency
- Lawson Her Vision
- Project type
- Music marketing · Audience development · Social strategy · Digital growth
Lawson Her Vision is seeking an experienced and creative Music Marketing Manager / Digital Audience Growth Specialist to work on an exciting client project.
Our client, Wayne, has invested hundreds of hours developing an extensive catalogue of original AI-assisted music, albums and narrative, non-traditional movie/video content.
This is not simply a collection of individual songs. The music has a strong conscious and thought-provoking identity, exploring deeper social themes and ideas. A particularly important strand of the work focuses on subjects relevant to young Black men, including financial literacy, personal development, decision-making, ambition, long-term thinking and building a better future.
Wayne has already done a substantial amount of the creative work. The challenge is no longer simply creating content.
The challenge is getting the right people to discover it.
The current challenge
Great content. Limited exposure.
Wayne has spent hundreds of hours creating music, albums, videos and longer-form narrative content. Despite the work invested, his content has received relatively limited organic exposure. For example, his YouTube content has generated only a few hundred views to date. This has understandably been frustrating and disheartening.
At present, Wayne's main online presence is YouTube and his project website. He has not yet developed a meaningful TikTok strategy or wider multi-platform social media presence.
He also does not naturally consider himself a social media creator and is currently hesitant about becoming the visible "face" of the project. We therefore need someone who understands how to build an audience around the ideas, stories, music and message itself, rather than a strategy that depends entirely upon Wayne appearing on camera every day.
Existing assets
Review the work before you apply
Applicants should review the existing project before submitting a proposal.
What Wayne needs
A strategist, not a poster
We are not simply looking for somebody to "post on social media". We are looking for someone capable of developing and implementing a strategic audience-growth plan. The successful freelancer should be able to analyse the existing catalogue and determine:
- Who is this content actually for?
- Which audiences are most likely to connect with its messages?
- Where do those audiences currently spend their time online?
- Which songs, lyrics, stories or themes have the strongest potential hooks?
- How can longer pieces of content become highly engaging short-form content?
- How can the project build an audience without requiring Wayne on camera every day?
- How can TikTok, Shorts and Reels feed audiences to the full songs, albums, films and website?
- How can listeners become followers, subscribers and eventually a genuine community?
Possible areas of work
Tell us what the project needs
We deliberately do not want to prescribe the entire solution. We want applicants to demonstrate their expertise and tell us what they believe the project needs. Proposals may consider areas including:
Recommend the channels and activities that would genuinely benefit the project, rather than proposing activity simply for the sake of being present on every platform.
What success looks like
Measurable, evidence-led targets
The project must be measurable. We are particularly interested in applicants who think beyond vanity metrics. Rather than simply promising to "increase exposure", applicants should explain what they intend to measure. Potential measures may include:
- YouTube views, subscribers, watch time & returning viewers
- TikTok followers, views & engagement rates
- Video completion rates, shares, saves & comments
- Website visits & listening activity
- Audience retention & demographic insights
- Short-form assets produced & publishing consistency
- Conversion from short-form content to full music & films
Applicants should distinguish between deliverables they can guarantee and growth targets they expect to work towards. Uncertain follower/view projections must not be presented as guaranteed results.
A Lawson Her Vision managed opportunity
This opportunity is managed by Lawson Her Vision on behalf of our client. Applicants should communicate through Lawson Her Vision. The project website and YouTube channel are shown because applicants need to review the work before proposing a strategy.
The music exists.
The stories exist.
The message exists.
The missing piece is the audience.
Could you be the person who changes that?