Your action plan
Your action plan
You can use this roadmap to organise your own marketing. It explains what to do, how to approach it and how often to review your progress. You can start small and build consistency as you become more confident.
Weeks 1–2 — Get ready
Setup and planningA streaming-release checklist explains the steps needed to distribute the music. Distribution and acceptance by streaming platforms are never guaranteed, and any distribution fees are separate.
Record your starting figures
Open the analytics available on each existing account. Record subscribers, followers, views and plays, with the date and measurement period. Mark unavailable figures as “Not available”.
Output: One starting-point sheet
How often: Once initially, then update weekly.
Make the project easy to recognise
Write down how The Long Game, Mastery and Renaissance Creative Group relate. Use consistent names, profile images, descriptions and links.
Output: One short brand reference
How often: Initial setup, then review when needed.
Review your songs and films
List the eight tracks and existing films. Note strong lyrics, useful visual moments and the questions each track raises.
Output: A bank of ideas for short clips
How often: Initial review, then add ideas as you learn.
Explore the audience
Review relevant public creators and conversations. Note recurring money questions and which themes relate to your music. Treat the proposed audiences as ideas to test.
Output: Four simple audience profiles and initial content angles
How often: Initial research, then revisit at weeks 6 and 12.
Improve your accounts and website
Add clear descriptions, platform links, useful playlists and a clear listening destination. Set up TikTok and Instagram if needed. Choose an email signup or WhatsApp Channel route.
Output: Connected accounts and a clear next step for interested listeners
How often: Initial setup, then check links monthly.
Plan your first four weeks of publishing
Use a calendar with columns for track, clip idea, platform, caption, next-step link, publication date and status.
Output: A realistic publishing calendar
How often: Create initially, then review weekly.
Weeks 3–12 — Publishing weeks
40 original short clips in ten publishing weeksCreate original short clips
Choose a lyric, question or film moment, pair it with a visual, cut a vertical edit and add readable captions. Adapt each clip for TikTok, YouTube Shorts and Instagram Reels.
Output: 40 original short clips — 18 in weeks 3–6, 16 in weeks 7–10, 6 in weeks 11–12
How often: The plan averages four clips per publishing week, with some variation between stages.
Make full-length lyric or visualiser videos
Produce full-length videos for the six album tracks that have no existing film, using editing tools you are comfortable with.
Output: 6 full-length videos
How often: According to the programme calendar.
Post carousels
Turn your strongest messages into swipeable image-and-text posts for TikTok and Instagram.
Output: 6 carousel posts
How often: According to the programme calendar.
Send personalised outreach
Write individual messages to relevant creators and organisations, each with one clear idea for working together, and follow up appropriately on replies.
Output: 20 personalised approaches, recorded in a tracker
How often: Steady progress across the programme.
Keep the community warm
Send updates by email or WhatsApp Channel as the project reaches milestones.
Output: 3 community updates
How often: At the agreed checkpoints.
Review
Weekly notes, plus checkpoints at weeks 4, 6, 8 and 12Record the week's figures
Update your baseline sheet with the week's views, followers, clicks and best-performing post.
Output: An up-to-date baseline sheet
How often: Weekly, on a day that suits you.
Review progress at the checkpoints
Compare figures with your baseline and decide what to test next.
Output: Checkpoint notes
How often: At weeks 4, 6, 8 and 12.
Wrap up the programme
Write the final results, prepare a plan for the next three months, and organise files, templates and account access for the future.
Output: Final results and a three-month plan
How often: Once at the end.
Create your first short clip
One worked example, using an existing track, so you can time it and plan a realistic weekly commitment.
- Choose one strong line or moment from Drip vs Assets.
- Pair it with an existing visual you have permission to use.
- Create a short vertical edit; start with approximately 15–30 seconds and adjust as you learn.
- Add readable captions.
- Try an opening question such as: “Are you buying the image—or building ownership?”
- Finish with one clear invitation: “Hear the full track through the link on our profile.” Use a destination link or related-video feature appropriate to the platform.
- Preview the clip on a phone before publishing.
- After seven days, record its views, shares, comments and available viewing data.
- Note one thing to test differently in the next clip.
The suggested question and invitation are example marketing copy, not quotations from the song. No lyrics, endorsements or results are invented in this plan.
The time required depends on your experience, tools and the complexity of each edit. Time your first clip and use that to plan a realistic weekly commitment. Batch similar tasks and schedule ahead where possible.
Plan your weekly time
Enter your own estimates after timing your first clip. Nothing is pre-filled.
Your estimated weekly time: 0 hours per week
You can implement this plan yourself
You can use this roadmap to organise your own marketing, building your skills as you go. The main commitment is making time for regular editing, publishing, conversations and reviewing results.
If you would prefer to focus on creating the music, Lawson Her Vision can manage the agreed programme for you. You retain creative ownership and approve the direction. We manage the agreed production and publishing.
No part of this programme requires you to show your face. Optional voice notes or behind-the-scenes material remain your choice.
Weekly checklist
A weekly checklist you can save
A suggested routine for each publishing week. Print it, tick it off, or adapt it to your own week.
Monday
- Review last week's results.
- Choose this week's lyrics, moments and questions.
Tuesday and Wednesday
- Create and check the week's short clips.
- Adapt captions and next-step links for each platform.
Before the planned publication dates
- Schedule or publish the approved clips.
- Check that links and captions work.
Five weekdays
- Check comments and respond to relevant questions.
- Record useful audience questions for future content.
During the week
- Send personalised outreach messages, working towards 20 across the programme.
- Follow up appropriately on replies.
Friday
- Record the week's figures.
- Note the strongest post and one lesson.
- Decide what to test next.
At the scheduled checkpoints
- Publish the six full-length videos and six carousels according to the programme calendar.
- Send the three community updates.
- Review progress at weeks 4, 6, 8 and 12.
This routine is a suggested structure you can adapt. It does not guarantee audience growth.
Implementation by Lawson Her Vision
Would you like our team to implement this for you?
You can use this roadmap yourself. If you would prefer our team to manage the agreed production, publishing, outreach and reporting, explore the 12 week implementation programme below.
The free roadmap above does not include ongoing personalised production, campaign management or unlimited support.
Implementation by Lawson Her Vision
How our team does it for you
We will turn your existing music into short clips that help people discover The Long Game. Those clips will lead interested viewers towards your full songs, films and website.
We will also make your accounts easier to understand, connect the platforms together, reply to comments, approach relevant creators and organisations, and check which content is working.
You will be able to see what has been completed, what is coming next and how the audience is responding through your client portal.
1. Get the project ready
Review the music, identify the audience and improve the accounts and website.
2. Publish regularly
Create and share short videos and full-length lyric videos.
3. Learn and improve
Compare results and make more of the formats people respond to.
4. Review and hand over
Explain the results and provide the files, templates and next steps.
We first use a strong lyric, visual or question to catch attention, then give people a clear way to hear the deeper message.
The audiences we will test
Primary
Young Black men aged 18–30, initially in the UK, interested in money, ambition, ownership and building a better future.
Secondary
Parents, mentors, teachers, community leaders and professionals who may share the music with others.
Partnership
Youth organisations, mentoring groups, schools, churches and financial-education organisations.
We will test which audiences and messages respond best rather than assuming every song will appeal to everyone.
What you receive
Exactly what Wayne receives when we do it for you
When our team runs the programme, each item below is produced, published and reported for you. Each item shows its quantity and the target date it is ready. Dates follow the proposed start of 2 November 2026 and move with your confirmed start date.
Foundations
Ready by 13 November 2026 (day 11 of the schedule). Website work means improvements to your existing website, rather than a complete website rebuild.
Starting-point report
1 report · ready by 6 November 2026
Records current audience figures and the analytics already available on your accounts.
Catalogue review and hook bank
1 review · ready by 13 November 2026
Identifies the useful lyrics, film moments and questions for short clips.
Audience research brief
1 brief · ready by 13 November 2026
Four audience profiles and the first content ideas to test.
Brand guide
1 guide · ready by 13 November 2026
Agrees how The Long Game, Mastery and Renaissance Creative Group fit together, including names, profile descriptions, visual style and tone.
YouTube improvements
1 channel update · ready by 13 November 2026
Update the description, links, playlists, banner wording, trailer, existing video titles, descriptions, thumbnails and appropriate end screens.
TikTok and Instagram setup
2 accounts · ready by 13 November 2026
Create or improve your existing accounts and link them to the project.
Website improvements
1 update · ready by 13 November 2026
Platform links, an organisation contact route, an email signup or WhatsApp Channel join route, a share image and suitable tracking.
Streaming-release checklist
1 checklist · ready by 13 November 2026
Explains the steps needed to distribute the music. Distribution fees and acceptance by streaming platforms are not included.
Content playbook and first calendar
1 playbook + calendar · ready by 13 November 2026
The content playbook and the first four-week publishing calendar.
Content
Delivered across weeks 3–12. A master video is one original short clip. Weeks 3–6: 18 clips; weeks 7–10: 16 clips; weeks 11–12: 6 clips — the plan averages four original clips per publishing week, with some variation between stages. Each clip is adapted for TikTok, YouTube Shorts and Instagram Reels, so four clips shared across three platforms means up to 12 placements — not 12 different videos.
Master videos — weeks 3–6
18 of 40 · ready by 11 December 2026
Original short clips created from your existing music, lyrics and films.
Master videos — weeks 7–10
16 of 40 · ready by 8 January 2027
Original short clips created from your existing music, lyrics and films.
Master videos — weeks 11–12
6 of 40 · ready by 22 January 2027
Original short clips created from your existing music, lyrics and films.
Lyric/visualiser videos 1–2
2 of 6 · ready by 11 December 2026
Full-length videos for YouTube covering the album tracks without an existing film.
Lyric/visualiser videos 3–5
3 of 6 · ready by 8 January 2027
Full-length videos for YouTube covering the album tracks without an existing film.
Lyric/visualiser video 6
1 of 6 · ready by 22 January 2027
Full-length video for YouTube covering the final album track without an existing film.
Carousel posts 1–2
2 of 6 · ready by 11 December 2026
Swipeable image-and-text stories adapted for TikTok and Instagram.
Carousel posts 3–4
2 of 6 · ready by 8 January 2027
Swipeable image-and-text stories adapted for TikTok and Instagram.
Carousel posts 5–6
2 of 6 · ready by 22 January 2027
Swipeable image-and-text stories adapted for TikTok and Instagram.
Seasonal content themes
3 themes · ready by 8 January 2027
Black Friday spending, Christmas/January debt and New Year money goals. These use the agreed content allocation; they are not extra videos beyond the totals above.
Rolling four-week content calendar
Ongoing · ready by 22 January 2027
Updated during the project so you always know what is coming next.
Audience support and outreach
We can guarantee that the agreed outreach is carried out. We cannot guarantee that creators or organisations will reply or agree to collaborate. Christmas service coverage is agreed before launch and shown in the portal; holiday publishing uses approved, scheduled content.
Creator and organisation shortlist
30 listed · ready by 11 December 2026
Relevant creators and organisations worth approaching.
Personalised outreach messages
20 messages · ready by 22 January 2027
Sent and recorded in a tracker, with replies followed up.
Partnership information sheet
1 sheet · ready by 11 December 2026
A one-page sheet explaining the project for organisations.
Community route setup
1 route · ready by 13 November 2026
An email list or a WhatsApp Channel, agreed with you.
Community updates
3 updates · ready by 22 January 2027
Updates sent to your community during the project.
Comment monitoring and replies
Weeks 3–12 · ready by 22 January 2027
Five weekdays per week during weeks 3–12, normally within 24 hours on monitored weekdays.
Advertising tests
3 tests · ready by 22 January 2027
Three small tests from week 5 onwards, only if you approve the advertising budget.
Reports and completion
The week 12 progress report may be included within the final report, provided all required information is covered.
Weekly progress snapshots
10 snapshots · ready by 22 January 2027
Every Friday in weeks 3–12. The Christmas-week snapshot is issued on 24 December and the New Year-week snapshot on 31 December.
Progress report 1 (weeks 1–4)
1 report · ready by 27 November 2026
What we completed, current figures and what we will change.
Midpoint review
1 review · ready by 11 December 2026
Covers delivery through week 6, including the first 18 master videos and outreach progress.
Progress report 2 (weeks 5–8)
1 report · ready by 24 December 2026
What we completed, current figures and what we will change.
Progress report 3 and final results report
1 report · ready by 22 January 2027
Final results compared with your verified starting figures and targets.
Three-month roadmap
1 roadmap · ready by 22 January 2027
A recommended plan for the next three months after the project.
Asset and account handover
1 handover · ready by 22 January 2027
Final project assets, editable templates where available, the content calendar and account-access information.
Final online review meeting
1 meeting · ready by 25 January 2027
Up to 60 minutes, online, after delivery finishes so you have time to read the report.
Timetable
Project schedule
Foundations
2 November 2026 – 13 November 2026
Starting-point report, research, brand guide, account and website improvements, first calendar
Launch and test
16 November 2026 – 11 December 2026
First 18 short videos, first two lyric videos, first two carousels, first progress report and midpoint review
Improve and grow
14 December 2026 – 8 January 2027
Next 16 short videos, next three lyric videos, next two carousels, second report and continued outreach
Complete and hand over
11 January 2027 – 22 January 2027
Final six short videos, final lyric video, final two carousels, final report, roadmap and handover
Outreach checkpoints
- Week 6: At least eight personalised approaches completed
- Week 10: At least 16 completed
- Week 12: All 20 completed
Report and meeting dates
- Starting-point report: 6 November 2026
- Foundations completion summary: 13 November 2026
- Report 1 (weeks 1–4): 27 November 2026
- Midpoint milestone report (delivery through week 6): 11 December 2026
- Report 2 (weeks 5–8), ahead of the Christmas bank holiday: 24 December 2026
- Report 3 and final results report: 22 January 2027
- Final online review meeting: 25 January 2027, subject to your availability
- Community updates: 27 November 2026, 24 December 2026, 22 January 2027
Every Friday in weeks 3–12, with the Christmas-week snapshot issued on 24 December and the New Year-week snapshot on 31 December.
Your 12 weeks of delivery finish on 22 January. The final review meeting follows so you have time to read the report.
If your start date changes, every report, payment and seasonal date updates with it. Any revised schedule is reviewed by our team and confirmed with you before it takes effect.
How we measure progress
How we measure success
Work you will receive
These are the outputs our team is responsible for delivering, provided the required files, access and approvals are supplied.
- 40Short-form master videos
- Up to 120Placements across three platforms
- 6Full-length lyric/visualiser videos
- 6Carousel posts
- 20Personalised outreach approaches
- 3 + 1Progress reports and midpoint review
- Weekly, weeks 3–12Weekly snapshots during publishing
- IncludedFinal report, roadmap, handover and final meeting
- At least 90%Agreed scheduled posts published on time
Audience growth goals
These are goals we will work towards. They are not guaranteed results. People's choices and platform recommendations affect the outcome.
- YouTube subscribers: 200 total, with 300 as a stretch goal
- TikTok followers: 500 total, with 1,000 as a stretch goal
- Instagram followers: 200 total
- YouTube views: 15,000 new views during the project, across short and full-length videos
- Full-length YouTube video views: 2,500 new views, included within the YouTube total
- Clicks towards full songs or films: 700 tracked clicks where tracking is available
- Website visits: 600 during the project
- Community: 75 email signups or WhatsApp Channel followers, depending on the chosen route
- Partnerships: Three meaningful conversations with relevant creators or organisations
A meaningful conversation: A relevant creator or organisation replies and discusses a specific collaboration, screening or next step. Sending a message alone does not count.
Secondary measures shown in your portal
- Full-length video watch time: 75 additional hours
- Full-song plays or video views: 2,000 additional recorded plays/views across agreed services, with overlap explained
- Returning YouTube viewers: 150 in the final four-week period
- Comments with a relevant opinion, experience or question: At least 60
- TikTok median views per post: 350 during weeks 9–12 (median, not average)
- TikTok engagement by views: At least 4% (likes, comments and shares divided by views)
- Average percentage of YouTube Shorts watched: 70% target
- TikTok full-watch rate: 20% relative improvement compared with weeks 3–4
- Shares per 1,000 views: 25% relative improvement compared with weeks 3–4
- Saves per post: 25% relative improvement compared with weeks 3–4
- Website visitors clicking towards music or films: 25% target
- Advertising cost per follow and per link click: Reported if paid tests run
- We do not combine platform views into a claim about unique people.
- Overlapping listening, video and click metrics are not presented as separate additional audiences.
- Metrics that cannot be measured are shown as “Not available”, never as zero.
- Engagement measures are not proof of improved financial behaviour.
Starting figures
Historical figures reported in the initial assessment. We will confirm the starting figures when access is provided.
- YouTube: 66 subscribers and 1,235 lifetime views (as of 8 October 2026)
- SoundCloud: Approximately 652 plays and 10 followers (as of 8 October 2026)
Investment
Investment and milestone payments
Recommended programme
£6,240 for 12 weeks
This fixed project fee covers the agreed 12 week implementation programme and the deliverables listed below. The price shown is the full price.
Payment 1 — Start the project
£1,872
30% of the project fee · Due when you accept the proposal, before work begins.
This confirms your appointment and allows us to begin the research, planning and setup once the start date and access are agreed.
Payment 2 — Midpoint milestone
£2,184
35% of the project fee · Midpoint report due 11 December 2026. Proposed payment due date: 15 December 2026.
Before this payment is requested, you will see evidence of: completed foundations; 18 short-form master videos and their publication links; two full-length lyric/visualiser videos; two carousel posts; eight personalised outreach approaches; Report 1 and the midpoint review; and a clear plan for the remaining six weeks. You have two working days to review the milestone or raise specific questions.
Payment 3 — Completion
£2,184
35% of the project fee · Final report and handover due 22 January 2027. Final review meeting proposed for 25 January 2027. Proposed payment due date: 27 January 2027.
Before this payment is requested, you will see evidence of: all 40 short-form master videos; all six full-length lyric/visualiser videos; all six carousel posts; all 20 outreach approaches; required updates and reports; final results compared with the verified starting figures and targets; the three-month roadmap; asset and account handover; and the completed final online review meeting.
- •Payments are linked to completion of the agreed work. Audience-growth targets guide the campaign, but reaching a particular follower or view count is not a condition of milestone payment.
- •If a report or milestone is late, its review and payment dates move with it.
- •If a promised deliverable is incomplete, it is recorded and resolved before the corresponding milestone is approved.
- •Future milestones are never charged automatically, and silence is never treated as acceptance.
- •You can review a milestone, approve it, raise a question or request a correction, and pay the approved milestone.
- •At the final meeting we record completed items and any agreed outstanding actions. The final payment date moves if the meeting is rescheduled.
Separate costs
Your project fee covers our team's work. Any advertising or external service costs are agreed separately before spending.
Optional advertising
- Suggested optional budget: £450 in total, as three tests of approximately £150 each.
- The first test runs no earlier than week 5.
- Advertising spend is paid directly by you where possible.
- Every test requires your written approval of its budget and purpose.
- The programme runs fully without paid advertising if you prefer. Reports identify which results came from paid activity.
Other possible costs
- Music distribution
- An upgraded Carrd plan if needed
- Additional design or AI tools
- Optional paid creator collaborations
- Email platform charges if the free plan becomes insufficient
These are possible extra costs, not included in the project fee. Each one is agreed with you before any money is spent, and no unapproved expense is added.
What we need from you
To keep the project moving, we need:
- ✓Final audio files and lyrics
- ✓Existing films and usable visual files
- ✓Manager or editor access to the relevant accounts
- ✓Confirmation that the supplied assets may be used for this campaign
- ✓Agreement on the public project name and account descriptions
- ✓A decision on whether to run optional advertising tests
- ✓Feedback on content batches within two working days
We will send you batches to approve through your portal. You can approve them or leave specific feedback. You own the accounts; we use delegated access where available and never need your passwords. No part of the agreed plan requires you to show your face — optional voice notes or behind-the-scenes material remain your choice.
Accept this proposal
Accepting records your name, invoice details, the proposal version and today's date. Only Payment 1 (£1,872) is charged now — payments 2 and 3 are never taken automatically.
Questions
Questions, and what happens next
Want to talk it through first?
Request a free 1 hour online consultation with Lawson Her Vision. We can explain the plan, answer your questions and discuss whether it is right for The Long Game. There is no obligation to proceed.
We will contact you to confirm an available appointment. Submitting this form does not confirm a booking. One free pre-project consultation is included. Appointments are shown in your selected timezone.
What happens after you accept
- 1. You receive your receipt and an invitation to your secure client portal.
- 2. We confirm your start date once availability, access and files are agreed.
- 3. You complete the onboarding checklist below in the portal.
- 4. Delivery begins on your confirmed start date.
Onboarding checklist:
- Send final audio files and lyrics
- Send existing films and usable visual files
- Grant manager or editor access to the relevant accounts
- Confirm the assets may be used for this campaign
- Agree the public project name and account descriptions
- Decide whether to run the optional advertising tests
Your music remains yours. Your accounts remain yours. Our role is to help The Long Game reach more people and leave you with a clear understanding of what works.