Sheer Elegance × Lawson Her Vision
SHEER ELEGANCE
Redefining Period Protection with Confidence, Comfort & Elegance
“Your vision deserves more than a product. It deserves a brand that women can recognise, trust and feel confident wearing.”
Lawson Her Vision has developed this personalised roadmap to help Sheer Elegance explore the sourcing, development, branding and launch of premium period underwear featuring extended rear protection. From identifying suitable manufacturers to creating a beautiful customer experience, this proposal outlines the practical steps required to bring your vision to market.
Exclusive Returning Client Benefit
10% Loyalty Discount
A special thank-you for choosing to work with Lawson Her Vision again.
Your Product Vision
Introducing Sheer Elegance Premium Period Underwear
The product images are design concepts. No material safety, absorbency, leakage prevention or environmental claim is presented as verified until appropriate evidence has been obtained.
Concept 1
Extended Rear Protection
Absorbent protection extending towards the back waistband — particularly relevant for customers looking for additional overnight coverage.
Concept 2
Comfort-Focused Fabrics
Soft, breathable materials selected for comfort and repeated use.
Concept 3
Material Safety
A preference for materials supported by appropriate independent testing and documentation. PFAS-free construction and relevant textile safety standards to be investigated.
Concept 4
Premium Branding
Luxury black-and-gold packaging, branded garment labels and coordinated product presentation.
Concept 5
Reusable Design
Washable period underwear intended for repeated use, subject to verified product performance and care instructions.
Manufacturing Routes
Understanding the Manufacturing Options
Option A — White Labelling
What does this mean? Sheer Elegance purchases an existing manufacturer’s period underwear and sells it under its own brand.
Benefits
- Potentially lower development costs.
- Faster route to market.
- Existing product designs.
- Less product development work.
Limitations
- Fewer customisation options.
- Existing designs may not meet all requirements.
- Other brands may sell similar products.
Option B — Custom Product Development
What does this mean? A manufacturer produces or modifies period underwear according to Sheer Elegance’s specifications.
Benefits
- Greater control over product design.
- Ability to specify extended rear protection.
- More opportunities for differentiation.
- Potentially stronger brand identity.
Limitations
- Potentially higher manufacturing costs.
- Longer development times.
- More sampling.
- Larger minimum orders may apply.
LHV recommendation
Begin by identifying manufacturers already producing period underwear with extended rear protection. If a suitable existing design can be found, Sheer Elegance may be able to avoid unnecessary custom development costs.
Your Roadmap
Your Six-Step Business Launch Roadmap
Tap any stage to read as much or as little detail as you want — each one shows what needs to happen, how you could do it yourself, how LHV can help, and the deliverable you receive.
What Needs to Happen
Find manufacturers capable of producing the required period underwear.
How You Can Do It Yourself
- Research private-label period underwear manufacturers.
- Contact at least three suppliers.
- Request catalogues and product specifications.
- Ask about extended rear protection.
- Request minimum order quantities.
- Obtain pricing for 100, 300 and 500 units.
- Request fabric composition information.
- Ask for independent testing documentation.
- Confirm private-label options.
- Obtain sample costs and delivery times.
Downloadable manufacturer enquiry checklist
- • Can you produce extended-back period underwear?
- • Do you offer private labelling?
- • What are your minimum order quantities?
- • Can you provide PFAS testing documentation?
- • What fabric compositions are available?
- • What are your sample prices?
- • What are your production lead times?
- • Can you customise packaging?
- • Can you provide care labels?
- • Can you arrange delivery to the UK?
- • Can you ship inventory to Amazon fulfilment centres?
How LHV Can Help
LHV will research manufacturers, obtain quotations, compare options and present recommendations.
Expected Deliverable
Manufacturer Shortlist & Feasibility Report
Interactive Planning Tool
Product Cost Calculator
Adjust the figures to explore your numbers. All figures are illustrative planning estimates, not supplier quotations.
Total estimated investment
£3,130.00
Your first order: manufacturing and packaging for the whole quantity, plus freight, duties and testing.
Estimated landed cost per unit
£10.43
Every unit cost spread across the order — what each pair truly costs you to buy, land and test.
Gross profit per unit
£14.56
Selling price minus landed cost, before fulfilment and advertising.
Contribution per sale
£4.36
What each sale actually adds to your pocket after fulfilment fees and advertising.
Estimated break-even quantity
326 sales
Sales needed to cover the one-off costs (freight, duties, testing) at this contribution per sale.
Illustrative profit at different sales volumes
50 sales
£218.00
100 sales
£436.00
200 sales
£872.00
300 sales
£1,308.00
Profit figures use the contribution per sale above; they assume one-off costs (freight, duties, testing) are already spread within the landed cost of your order.
Illustrative external costs
| Samples | £100–£300 |
| Initial stock | £1,000–£2,400 |
| Packaging | £200–£500 |
| Testing | £400–£1,200 |
| Freight and logistics | £300–£800 |
| Contingency | £500–£1,000 |
| Estimated external budget | £2,500–£6,200 |
“These figures are preliminary planning estimates, not supplier quotations. Actual costs will be confirmed through sourcing and feasibility work.”
Why Partner With Lawson Her Vision?
Your Vision. Our Expertise. One Clear Route to Market.
“Bringing a physical product to market requires research, coordination, supplier communication and careful project management. Lawson Her Vision can oversee these stages on your behalf, helping you make informed decisions while maintaining control of your brand.”
Supplier Research & Negotiation
Identifying, comparing and negotiating with manufacturers on your behalf.
Product Development Coordination
Samples, specifications, feedback rounds and supplier communication.
Branding & Packaging
Artwork, packaging coordination and approval management.
E-commerce Setup
Product pages, checkout, delivery information and fulfilment preparation.
Project Management & Handover
One point of contact from sourcing through to final handover.
Sheer Elegance can undertake these activities independently or appoint LHV to manage the agreed scope — the choice stays with you at every stage.
A Special Thank-You for Being a Returning Client
“At Lawson Her Vision, we value the relationships we build with our clients. As a thank-you for choosing to work with us again, we’re pleased to offer Sheer Elegance an exclusive 10% Returning Client Loyalty Discount on this project.”
| Project phase | Standard fee | Your exclusive fee |
|---|---|---|
| Phase 1 — Product Sourcing & Feasibility | £750.00 | £675.00 |
| Phase 2 — Product Development & Branding | £1,250.00 | £1,125.00 |
| Phase 3 — E-commerce & Fulfilment Setup | £995.00 | £895.50 |
| Total | £2,995.00 | £2,695.50 |
Standard project value
£2,995.00
Your exclusive returning client price
£2,695.50
You save
£299.50
10% Loyalty Discount Applied
The discount applies to LHV’s agency fees only. It does not apply to manufacturing, samples, stock, testing, freight, advertising or other third-party expenses.
Payment Structure
Your Three Payment Milestones
Total discounted project fee: £2,695.50
Milestone 1 — Project Commencement
£1,347.75
Project onboarding, product requirements briefing, manufacturer research, supplier outreach and initial feasibility work.
Milestone 2 — Product Development
£808.65
Product specification work, sample coordination, supplier negotiations, and branding and packaging coordination.
Milestone 3 — Final Project Handover
£539.10
Agreed e-commerce setup, fulfilment preparation documentation, final supplier and product records, and project handover.
Payment summary
| First payment — Project Commencement | £1,347.75 |
| Second payment — Product Development | £808.65 |
| Final payment — Final Project Handover | £539.10 |
| Total | £2,695.50 |
If VAT becomes applicable, it will be shown separately and the total updated accordingly.
Investment
Total Project Investment
This proposal separates LHV’s service fee from external project expenses, so you always know exactly what you are paying for.
LHV discounted service fee
£2,695.50
Agency fees only — the full project.
Illustrative external launch budget
£2,500–£6,200
Manufacturing, samples, stock, testing, freight, packaging, contingency.
Estimated combined investment
£5,195.50–£8,895.50
Before VAT, import taxes or other costs not in the assumptions.
“Your final investment will depend on supplier quotations, manufacturing quantities, testing, packaging, shipping and your chosen sales channels.”
Schedule
Project Timeline
Weeks 1–2
Manufacturer research
Weeks 3–4
Sampling and product specifications
Weeks 5–6
Branding and packaging
Weeks 7–8
E-commerce preparation
Weeks 9–10
Final coordination and handover
“Timescales are indicative. Manufacturing, product testing, shipping and external approvals may extend the overall project.”
Getting Started
What We Need From You
Tick each item off as you gather it — 0 of 11 done. Your progress is saved to your project portal.
Proposal Acceptance
Let’s Bring Sheer Elegance to Life
“Your product vision has the potential to become a distinctive addition to the Sheer Elegance brand. Lawson Her Vision would be delighted to support you through the sourcing, development and launch process.”
Commercial Terms
Important Commercial Terms
Scope
Lawson Her Vision (LHV) will provide the services and deliverables described in the accepted proposal. Work outside the agreed scope requires written approval and may incur additional fees.
External costs
Manufacturing, samples, testing, inventory, shipping, customs charges, advertising and other third-party expenses are not included in the agency fee.
Client approvals
Sheer Elegance must approve relevant suppliers, samples, designs, quotations and production decisions.
Product compliance
Sheer Elegance remains responsible for its applicable legal obligations as brand owner, seller or importer. LHV can coordinate compliance-related documentation but does not provide independent laboratory certification or legal advice.
Manufacturing
LHV does not guarantee supplier performance, production timelines, product safety or product quality.
Amazon
Amazon account approval, product acceptance, listing visibility and sales performance cannot be guaranteed.
Payment
The project is payable in three agreed milestones: 50% on commencement, 30% at the agreed intermediate deliverable and 20% at final handover.
Loyalty discount
The Returning Client Loyalty Discount applies to LHV’s service fees for this proposal only. It does not automatically extend to future projects or to external supplier costs.
Refunds and termination
If Sheer Elegance cancels the project: work already completed is payable at the milestone rate already reached; external costs already committed with Sheer Elegance’s written approval remain payable; and any payment made for work not yet carried out will be refunded within 14 days. Nothing in this agreement affects your statutory rights.
Estimates
Timelines, cost estimates and financial projections in this proposal are indicative planning figures, not supplier quotations.