SHEER ELEGANCE × LAWSON HER VISION — NATURAL DEODORANT COLLECTION PROPOSAL PDF
SHEER ELEGANCE
Natural Deodorant Collection
Lemongrass • Aloe Vera • Orange — your practical route from product idea to premium brand
EXCLUSIVE RETURNING CLIENT — 10% LOYALTY DISCOUNT
YOUR PROJECT PRICE £2,875.50
Standard £3,195.00 — you save £319.50 on agency service fees.
Explore how to research manufacturers, evaluate samples, verify compliance, create luxury packaging and sell through your website or Amazon. Follow the steps yourself or appoint Lawson Her Vision to coordinate delivery.
Concept visual — final formulation, packaging and claims subject to manufacturer approval and verification. Claims shown on concept packaging (e.g. 24-hour freshness) are not presented as verified.
Start With Value — DIY First
Your Six-Step DIY Roadmap
Step 1 — Research Manufacturers
What to do: Search for manufacturers with existing aluminium-free natural deodorant formulas that can carry Sheer Elegance branding across all three scents.
HOW TO DO IT YOURSELF
Search “UK private label aluminium-free deodorant”, “natural deodorant stick white label” and “cosmetic contract manufacturer deodorant”. · Contact at least three suppliers and request an existing formula for each concept: lemongrass, aloe vera and orange. Aloe vera is an ingredient as much as a scent — ask for an aloe-containing gentle botanical fragrance or unscented aloe option. · Ask for the MOQ per variant and the total MOQ, 50g stick availability, prices at 100 / 250 / 500 units per variant where offered, samples, packaging, production times, UK delivery and whether they support Amazon preparation. · Request INCI ingredients, allergen declarations, safety and compliance documentation, the UK Responsible Person details and whether each exact fragrance variant is already assessed. · Build a comparison table scoring price, MOQ, lead times, documentation, communication and branding options.
HOW LHV CAN HELP
LHV can manage the research and outreach, build the comparison and recommend up to three shortlisted suppliers covering all three scents.
DELIVERABLE
Up to Three Manufacturer Shortlist Entries & Feasibility Comparison
Step 2 — Evaluate Formulations & Samples
What to do: Order all three fragrance samples and confirm the formulas, texture and presentation meet the Sheer Elegance standard.
HOW TO DO IT YOURSELF
Assess application, scent, texture, residue, packaging and the overall user experience of each variant. · Confirm the formulations contain no aluminium-based antiperspirant actives before making an “aluminium-free” claim — deodorant controls odour, antiperspirant reduces sweat. · Ask about essential oils, fragrance allergens, irritancy, stability, shelf life and any evidence supporting performance claims. Natural does not automatically mean suitable for sensitive skin. · Prefer existing validated formulas over custom development for an initial market test; request revisions and sign off approved samples.
HOW LHV CAN HELP
LHV can coordinate the three sample sets, document structured feedback and manage up to two consolidated revision rounds with the supplier.
DELIVERABLE
Sample Evaluation & Approved Product Specification for Three Variants
Step 3 — Verify Cosmetic Safety & Legal Compliance
What to do: Confirm the Great Britain cosmetics requirements before any of the three variants goes on sale.
Guidance: Cosmetic Product Safety Report (CPSR) by a qualified assessor. · Product Information File (PIF). · UK Responsible Person appointment. · Required product notification. · GMP-related manufacturing information. · Compliant labelling for every variant. · Each scent and the final packaging covered by the safety assessment. · Ingredients, fragrance allergens, batch traceability, weight, warnings and Responsible Person details checked.
Note: Official UK guidance: gov.uk/guidance/making-cosmetic-products-available-to-consumers-in-great-britain. Regulatory testing and specialist fees are third-party costs. LHV coordinates evidence and suppliers, but does not certify products, guarantee safety or act as a legal adviser.
HOW LHV CAN HELP
LHV can coordinate documentation and quotations, but a qualified cosmetic safety or regulatory professional confirms the requirements.
DELIVERABLE
Cosmetic Compliance & Documentation Checklist
Step 4 — White-Label Packaging & Brand Design
What to do: Create the luxury black-and-gold presentation around the authentic SE logo on matte black 50g sticks and premium black cartons.
Each scent is distinguished by an accent strip: lemongrass botanical green, aloe vera sage, orange warm orange.
HOW TO DO IT YOURSELF
Ask the manufacturer for dielines and printable specifications for the sticks and cartons. · Design labels with all mandatory information and fragrance-specific ingredient lists. · Use the authentic SE logo — never an invented mark. · Obtain printed packaging samples and approve proofs before mass production.
HOW LHV CAN HELP
LHV can coordinate artwork, supplier proofs and packaging approval management across all three designs.
DELIVERABLE
Three Coordinated Packaging Designs & Production-Ready Artwork Specifications
Step 5 — Cost, Price & Stock Planning
What to do: Work out the real numbers for all three variants before placing any bulk order.
HOW TO DO IT YOURSELF
Ask for the actual MOQ for EACH scent, not just a combined total — a 450-unit test order (150 per variant) is hypothetical and may not be accepted by suppliers. · Calculate stock, carton costs, sampling, CPSR/testing, freight, import charges, storage, returns, transaction fees, fulfilment and advertising separately. · Test price points: £9.99 single, £12.99 premium boxed, £22.99 two-pack, £32.99 three-pack. These are pricing hypotheses, not verified market prices. · Calculate contribution per sale and break-even before ordering — use the interactive calculator on this page.
Note: Illustrative only: a £12.99 sale minus £4.50 product/packaging minus £2 variable fulfilment and payment costs leaves £6.49 contribution before advertising, fixed costs and taxes. Revenue at 450 units sold for £12.99 would be £5,845.50 — that is revenue, not profit.
HOW LHV CAN HELP
LHV can build the comparison and break-even model with you using the calculator, and pressure-test your pricing assumptions.
DELIVERABLE
Cost, Price & Stock Plan
Step 6 — Website, Amazon & 30-Day Launch
What to do: Choose the first sales channel and prepare the launch properly before it goes live.
Guidance: Website: build three product pages with photos, INCI ingredient information, directions, scent notes, pricing, checkout, shipping, returns and stock management. · Amazon: assess Seller Central, cosmetics documentation, identifiers, compliant listings, FBA shipment requirements, storage and fulfilment fees, and approval risk. Amazon approval is not guaranteed. · Launch plan: Week 1 listings and photos; Week 2 email and social teasers; Week 3 launch and optional small ad test; Week 4 review sales, acquisition costs and feedback. · Compare selling on the existing site first versus Amazon using actual fees and likely traffic.
HOW LHV CAN HELP
LHV can support the website listings, Amazon preparation guidance and the launch readiness checklist.
DELIVERABLE
Launch Checklist, Channel Comparison & Fulfilment Readiness Plan
Product Routes
Existing White-Label vs Custom Formulation
Existing White-Label Formulas
Sheer Elegance buys existing aluminium-free deodorant formulas for the three scents and sells them under its own brand.
• Potentially lower development costs.
• Faster route to market.
• Existing, already-manufactured formulas.
• Less development work.
Custom Formulation
A manufacturer develops or modifies deodorants to Sheer Elegance’s own specification.
• Greater control over scent, texture and ingredients.
• More opportunities for differentiation.
• Stronger brand identity potential.
• But usually costs more and takes longer.
Scents: Lemongrass · Aloe Vera · Orange.
Your Returning Client Proposal
Thank You for Returning, Dionne
This project carries an exclusive 10% Returning Client Loyalty Discount on every LHV service fee.
| PHASE & DELIVERABLES | STANDARD | RETURNING CLIENT (10% OFF) |
|---|---|---|
| Phase 1 — Sourcing & Feasibility | £850.00 | £765.00 |
| Phase 2 — Development & Branding | £1,350.00 | £1,215.00 |
| Phase 3 — E-commerce & Fulfilment | £995.00 | £895.50 |
| TOTAL — LHV FEES ONLY | £3,195.00 | £2,875.50 |
The discount applies only to LHV fees — not samples, manufacturing, stock, lab work, freight, advertising or other supplier costs. Prices assume no additional VAT; if chargeable, VAT is shown separately.
Payment Structure
Three Payment Milestones — total £2,875.50
| Milestone 1 — Project Commencement (50% of the project fee) | £1,437.75 |
| Milestone 2 — Development Start (30% of the project fee) | £862.65 |
| Milestone 3 — Final Handover (20% of the project fee) | £575.10 |
| Total | £2,875.50 |
Milestone 1: £1,437.75 · Milestone 2: £862.65 · Milestone 3: £575.10 — payments total exactly £2,875.50. Phase 1 only: £382.50 · £229.50 · £153.00. Payments are made by bank transfer to Bnms Empire Ltd; an invoice is never automatically marked paid.
Investment
Total Investment & Realistic Timeline
LHV DISCOUNTED SERVICE FEE
£2,875.50
ILLUSTRATIVE EXTERNAL BUDGET
£2,800–£6,650
ILLUSTRATIVE COMBINED INVESTMENT
£5,675.50–£9,525.50
This range is NOT a guaranteed launch budget — before unaccounted VAT, import costs or additional compliance requirements, and may be much higher if a supplier’s MOQ is larger than expected.
| Samples — 3 scents | £100–£300 |
| Manufacturing — 450 units (only if the supplier permits) | £1,350–£2,700 |
| Luxury packaging | £300–£750 |
| Safety / testing allowance | £600–£1,800 |
| Freight and delivery | £150–£400 |
| Contingency | £300–£700 |
Illustrative planning figures, NOT manufacturer quotes. Actual MOQ, regulatory requirements, taxes and import costs may change the budget materially.
Schedule
Estimated Agency Timeline
| WEEKS 1–2 | Supplier research — manufacturer outreach, MOQs and quotation gathering |
| WEEKS 3–4 | Sample coordination across the three scents and product feedback |
| WEEKS 5–6 | Packaging and compliance coordination |
| WEEKS 7–8 | E-commerce preparation — listings and Amazon readiness |
| WEEKS 9–10 | Final checks and handover |
“External production, testing and shipping lead times may extend overall completion.”
Bigger Brand Vision — Optional
The Sheer Elegance Personal Care Portfolio
A future coordinated collection could take shape once each product has proven feasible and been tested. Nothing below is in production or approved — no pressure to commit.
Commercial Safeguards
Important Commercial Terms & Acceptance
Scope
Lawson Her Vision (LHV) will provide the services and deliverables described in the accepted proposal. Work outside the agreed scope requires written quotation and approval and may incur additional fees. Three existing fragrance variants from one supplier are assumed; bespoke formulas, multiple factories or extensive regulatory work require a new quote.
External costs
Samples, manufacturing, inventory, packaging production, safety assessments, testing, shipping, customs charges, Amazon fees and advertising are separate and normally paid directly by Sheer Elegance. They are not included in the agency fee, and LHV does not finance stock.
Client approvals
Sheer Elegance must approve suppliers, samples, artwork, quotations and production decisions at each stage.
Product compliance
Sheer Elegance remains responsible for its applicable obligations as brand owner, seller or importer. A qualified cosmetic safety professional must carry out the safety assessment. LHV coordinates documentation only and does not certify products, guarantee safety or act as a legal adviser.
Claims
No unverified claim is used as an established benefit. Claims such as “24-hour freshness”, “vegan”, “cruelty-free”, “hypoallergenic” or “sensitive-skin safe” are only used once supporting evidence has been confirmed with the manufacturer.
Manufacturing
LHV does not guarantee manufacturer performance, regulatory approval, Amazon acceptance, launch date or sales.
Payment
The project is payable in three agreed milestones (50% / 30% / 20%) by bank transfer to Bnms Empire Ltd. Milestone invoices are issued before each payment falls due and payments are only recorded once confirmed.
Loyalty discount
The Returning Client Loyalty Discount applies to LHV’s service fees for this proposal only. It does not apply to samples, manufacturing, stock, lab work, freight, advertising or other supplier costs, and does not automatically extend to future projects.
Refunds and termination
If Sheer Elegance cancels the project: work already completed is payable at the milestone rate already reached; external costs already committed with Sheer Elegance’s written approval remain payable; and any payment made for work not yet carried out will be refunded within 14 days. Nothing in this agreement affects your statutory rights.
Estimates
Timelines, cost estimates and financial projections in this proposal are indicative planning figures, not supplier quotations.
ACCEPTANCE
Acceptance is made online at lawsonhervision.com/proposal/sheer-elegance-deodorant by confirming the chosen option (Full proposal at £2,875.50 or Phase 1 at £765.00), entering name, email and business name, and explicitly agreeing to these terms. The acceptance date and time are recorded, Lawson Her Vision is notified, and a confirmation with portal access is generated. Clicking a button alone does not create a binding contract or take payment; payments are made by bank transfer to Bnms Empire Ltd after each milestone invoice.
CLIENT ACTION CHECKLIST
Existing brand logo · Website details · Target customers · Preferred scent priorities (Lemongrass / Aloe Vera / Orange) · Ingredient preferences and sensitivities · Preferred retail and bundle prices · Stock budget · Supplier approval decisions · Regulatory responsibility confirmation · Payment for third-party services · Final artwork sign-off · Marketplace credentials (Amazon)