Sheer Elegance × Lawson Her Vision
SHEER ELEGANCE
Natural Charcoal Toothpaste
Your roadmap to a premium private-label oral care collection
Explore how to research manufacturers, assess formulas, verify compliance, create luxury packaging and sell through your website or Amazon. Follow the steps yourself or appoint Lawson Her Vision to coordinate delivery.
Exclusive Returning Client
10% Loyalty Discount
A thank-you for continuing your Sheer Elegance journey with Lawson Her Vision.
Concept visual — final formulation, packaging and claims subject to manufacturer approval and verification.
Product Showcase
The Collection at a Glance
A first look at the direction — matte black, metallic gold and a beautifully branded tube and carton.
Concept visual — final formulation, packaging and claims subject to manufacturer approval and verification.
Two routes to your formula
Existing White-Label Formula
Sheer Elegance buys an existing fluoride-free charcoal toothpaste and sells it under its own brand.
- Potentially lower development costs.
- Faster route to market.
- Existing, already-manufactured formula.
- Less development work.
Custom Formulation
A manufacturer develops or modifies a toothpaste to Sheer Elegance’s own specification.
- Greater control over flavour, texture and ingredients.
- More opportunities for differentiation.
- Stronger brand identity potential.
- But usually costs more and takes longer.
No unverified whitening, gum-health or environmental claim is presented as fact anywhere in this proposal — every claim is subject to manufacturer approval and evidence.
Start Here — No Purchase Required
Your Six-Step DIY Roadmap
Everything you need to source and launch this product yourself, free to use. Each step shows what to do, how to do it yourself, how LHV can help, and the deliverable you receive.
What to Do
Search for manufacturers with an existing fluoride-free charcoal toothpaste that can carry Sheer Elegance branding.
How to Do It Yourself
- Search for “private label fluoride free charcoal toothpaste UK”, “charcoal toothpaste contract manufacturer” and “oral care OEM”.
- Contact at least three manufacturers.
- Ask whether they have an existing fluoride-free charcoal formula and whether they permit Sheer Elegance branding.
- Request MOQ and unit quotations at 250, 500, 1,000 units and their actual minimum — never assume 500 is available.
- Ask about tube sizes (75ml/100ml), lead times, sample fees, UK shipping, packaging options and manufacturer location.
- Request the full ingredient list, safety documentation, existing testing evidence and who acts as UK Responsible Person.
- Build a comparison table scoring fit, MOQ, price, evidence, packaging, lead time and communication.
How LHV Can Help
LHV can carry out the research and outreach, build the comparison and recommend up to three shortlisted suppliers.
Deliverable
Supplier Shortlist & Feasibility Comparison
Interactive Planning Tool
Budget & Margin Calculator
Edit every assumption to model your own numbers. All figures exclude UK VAT on sales unless you build it into your selling price; import VAT is shown as a one-off order cost — set it to £0 if your business reclaims it, so nothing is double counted. Figures are illustrative planning estimates, not supplier quotations.
Initial cash requirement
£4,095.00
Everything needed before launch: the full order (product, packaging, freight, duty and any import VAT) plus samples, testing and other fixed costs.
Landed unit cost
£5.24
What each tube truly costs you landed in the UK — product, packaging, freight, duty and import VAT spread across the order.
Contribution per sale
£2.75
Selling price minus landed cost, selling fees, fulfilment and advertising. Contribution is before fixed costs — it is not net profit.
Estimated break-even units
537 sales
Sales needed to cover the one-off fixed costs (samples, testing, other) at this contribution per sale.
Scenario profit at projected sales
£-650.00
Projected units sold × contribution per sale, minus the one-off fixed costs. Illustrative only.
Illustrative profit at different sales volumes
100 sales
£-1,200.00
250 sales
£-787.50
500 sales
£-100.00
1000 sales
£1,275.00
Volume profit = sales × contribution per sale − one-off fixed costs. Assumes stock is available at your order quantity.
Illustrative external expenses
| Samples | £100–£250 |
| Initial stock (example 500 tubes, only if MOQ permits) | £1,500–£3,000 |
| Luxury packaging | £300–£750 |
| Testing and compliance allowance | £500–£1,500 |
| Freight and delivery | £150–£400 |
| Contingency | £300–£600 |
| Illustrative external total | £2,850–£6,500 |
Illustrative planning figures, NOT manufacturer quotes. Actual MOQ, regulatory requirements, taxes and import costs may change the budget materially.
Combined planning picture
LHV discounted service fee £2,875.50 + illustrative external £2,850–£6,500
£5,725.50–£9,375.50
Before unaccounted VAT, import costs or additional compliance requirements. This is not a guaranteed launch budget — and it may be much higher if a supplier’s MOQ is 10,000 units or more.
Your Options
DIY or Appoint Lawson Her Vision
You now know exactly how to source and launch this product independently — the roadmap above is yours to use either way. If you would prefer a done-for-you route, Lawson Her Vision can coordinate the agreed activities as your project-management and implementation partner. LHV is not a manufacturer or a cosmetic safety assessor.
Sourcing & Feasibility
Manufacturer research, outreach, quotation comparison and a shortlist of up to three suppliers.
Sample & Formula Coordination
Sample ordering, structured feedback and up to two consolidated revision rounds.
Compliance Documentation
Coordinating safety-assessment, testing and Responsible Person documentation requests.
Branding & Packaging
Artwork coordination, supplier proofs and packaging approval management.
E-commerce & Launch Preparation
Website listing support, Amazon preparation and launch readiness checklists.
Project Management & Handover
One point of contact from sourcing through to final handover.
Sheer Elegance can undertake these activities independently or appoint LHV to manage the agreed scope — the choice stays with you at every stage.
Your Returning Client Proposal
As a thank-you for continuing your Sheer Elegance journey with us, this project carries an exclusive 10% Returning Client Loyalty Discount on every LHV service fee below.
| Phase & deliverables | Standard | Returning client (10% off) |
|---|---|---|
| Phase 1 — Sourcing & Feasibility | £850.00 | £765.00 |
| Phase 2 — Product Development & Branding | £1,350.00 | £1,215.00 |
| Phase 3 — E-commerce & Fulfilment Preparation | £995.00 | £895.50 |
| Total — agency service fees only | £3,195.00 | £2,875.50 |
Standard
£3,195.00
Returning client discount 10%
£319.50 saved
Your exclusive project price
£2,875.50
The discount applies to LHV’s agency service fees only — not third-party supplier costs. All amounts assume no additional VAT; if VAT becomes chargeable it is shown separately.
Payment Structure
Your Three Payment Milestones
Total discounted project fee: £2,875.50
Milestone 1 — Project Commencement
£1,437.75
After written acceptance, before research begins — project onboarding, requirements briefing, supplier research and outreach.
Milestone 2 — Development Start
£862.65
After the Phase 1 sourcing report is delivered and approved, before Phase 2 begins — samples, feedback rounds, artwork and compliance coordination.
Milestone 3 — Final Handover
£575.10
Upon delivery of the agreed final project outputs — launch readiness checks and full project handover.
Payment summary
| First payment — Project Commencement | £1,437.75 |
| Second payment — Development Start | £862.65 |
| Final payment — Final Handover | £575.10 |
| Total | £2,875.50 |
Phase 1 only? Its own three milestones are £382.50 · £229.50 · £153.00 — a total of exactly £765.00. Milestones recalculate automatically if the package changes, and an invoice is only marked paid once the transfer is confirmed.
Investment
Total Investment & Realistic Timeline
This proposal separates LHV’s service fee from external project expenses, so you always know exactly what you are paying for.
LHV discounted service fee
£2,875.50
Agency fees only — the full three-phase project.
Illustrative external launch budget
£2,850–£6,500
Samples, stock, packaging, testing and compliance, freight, contingency.
Illustrative combined investment
£5,725.50–£9,375.50
Before unaccounted VAT, import costs or additional compliance requirements — and much higher if a supplier MOQ is 10,000+ units.
“This range is not a guaranteed launch budget. Your final investment depends on supplier quotations, minimum order quantities, testing, packaging, shipping and your chosen sales channels.”
Schedule
Estimated Agency Timeline
Weeks 1–2
Sourcing — manufacturer research, outreach and quotation gathering
Weeks 3–4
Sample coordination and product feedback
Weeks 5–6
Packaging and compliance coordination
Weeks 7–8
Sales channel preparation
Weeks 9–10
Final checks and handover
“Third-party lead times — manufacturing, testing, shipping and approvals — may extend overall completion.”
Getting Started
Your Action Checklist
Tick each item off as you gather it — 0 of 12 done. Your progress is saved to your project portal.
Proposal Acceptance
Accept the Proposal and Begin
“The Natural Charcoal Toothpaste collection is a natural next step for the Sheer Elegance brand. Follow the roadmap yourself, or appoint Lawson Her Vision to coordinate the sourcing, development and launch for you.”
Commercial Safeguards
Important Commercial Terms
Scope
Lawson Her Vision (LHV) will provide the services and deliverables described in the accepted proposal. Work outside the agreed scope requires written quotation and approval and may incur additional fees.
External costs
Samples, inventory, packaging production, testing, safety assessments, shipping, customs charges, Amazon fees and advertising are separate and normally paid directly by Sheer Elegance. They are not included in the agency fee.
Client approvals
Sheer Elegance must approve suppliers, samples, artwork, quotations and production decisions at each stage.
Product compliance
Sheer Elegance remains responsible for its applicable obligations as brand owner, seller or importer. A qualified safety assessor or regulatory professional must carry out the safety assessment. LHV coordinates documentation only and is not the assessor, manufacturer or legal adviser.
Claims
No unverified safety, whitening, natural, environmental or oral-health claim will be used. Claims such as “natural”, “vegan”, “cruelty-free” or “recyclable” are only used once supporting evidence has been confirmed.
Manufacturing
LHV does not guarantee manufacturer performance, regulatory approval, Amazon acceptance, launch date or sales.
Payment
The project is payable in three agreed milestones (50% / 30% / 20%) by bank transfer to Bnms Empire Ltd. Milestone invoices are issued before each payment falls due and payments are only recorded once confirmed.
Loyalty discount
The Returning Client Loyalty Discount applies to LHV’s service fees for this proposal only. It does not apply to third-party supplier costs and does not automatically extend to future projects.
Refunds and termination
If Sheer Elegance cancels the project: work already completed is payable at the milestone rate already reached; external costs already committed with Sheer Elegance’s written approval remain payable; and any payment made for work not yet carried out will be refunded within 14 days. Nothing in this agreement affects your statutory rights.
Estimates
Timelines, cost estimates and financial projections in this proposal are indicative planning figures, not supplier quotations.