Lawson Her Vision · Digital Marketing Division
Source It Here & InterVuMe Launch Package
Two brands. One coordinated launch campaign.
“Michelle, this focused plan brings the marketing for Source It Here and InterVuMe into one manageable campaign leading up to your joint launch on 13 December 2026.
The aim is to explain both platforms clearly, encourage early-access registrations and invite the right people to your launch event.”
You can follow the roadmap yourself. If you would prefer our team to organise and deliver the agreed campaign, explore our Launch Package below.
Your practical launch plan
What the campaign needs to achieve
The campaign has three objectives, each explained separately. Source It Here is a marketplace; InterVuMe is a healthcare career-development platform.
Encourage relevant businesses to register for Source It Here.
Encourage relevant healthcare learners and professionals to register for InterVuMe.
Encourage people to reserve tickets for the joint launch event.
Set up four official social accounts
What to do
Create or improve the Source It Here Instagram and TikTok, and the InterVuMe Instagram and TikTok.
How to do it
Use official business email accounts, the approved logos, consistent descriptions and the correct signup links. Check existing account ownership before creating duplicates.
How often
Once, at the start of the campaign.
Finished output
Four live, on-brand accounts. Michelle owns the accounts and recovery methods; delegated access is used where available.
Plan eight Instagram posts for each brand
What to do
Publish one original branded pictorial post per brand per week across the eight-week campaign.
How to do it
Each post has recognisable branding, one clear message, a suitable caption, one next step and the relevant signup or ticket link. Only confirmed features and benefits are described.
How often
One post per brand, every week, for eight weeks.
Finished output
Eight posts for Source It Here and eight posts for InterVuMe.
Suggested weekly themes
- Introduce the platform and who it helps.
- Explain a problem it addresses.
- Show how it works.
- Explain the early-access offer.
- Demonstrate a useful example.
- Answer common questions.
- Remind people about the offer and launch.
- Give the final invitation before launch.
Commission two creator videos
What to do
Commission one business-focused creator for Source It Here, and one nursing-student creator for InterVuMe.
How to do it
Each creator receives accurate information, the approved offer and one signup action. Content approval and paid-advertising rights are agreed before publishing.
How often
One video per creator, during the campaign.
Finished output
Two finished vertical videos. Creator content is a commissioned video featuring a relatable person; posting to the creator's own audience is a separate arrangement unless expressly included.
Create one joint-launch advert
What to do
Create a single advert covering both brands.
How to do it
Explain both platforms, the launch date and how to reserve tickets. Event registration stays clearly separate from early-access registration.
How often
Once, then used across the campaign.
Finished output
One finished joint-launch video advert, ready for organic and paid use.
Review results weekly
What to do
Record Source It Here registrations, InterVuMe registrations, event bookings, available views and clicks, what worked and what to change.
How to do it
Figures are recorded from the available tools each week. Not every registration is assumed to have resulted from the campaign.
How often
Every week, alongside the weekly report.
Finished output
Eight weekly reviews feeding the weekly reports and the final results summary.
Your printable weekly checklist
You can run the review step yourself, free of charge — simply record these six figures once a week:
- Source It Here registrations
- InterVuMe registrations
- Event bookings
- Available views and clicks
- What worked
- What to change
Practical examples
How a post could look
Worked examples of the branded posts, using only approved wording and confirmed details.
Source It Here
“Give your business another way to be discovered.”
Source It Here connects people looking for goods and services with relevant suppliers. Eligible early-access businesses receive six months of the agreed Premium package free from their signup date.
Register for early access.
The exact package name and current features are verified before publication.
InterVuMe
“Prepare for your next healthcare career step.”
Explore InterVuMe's approved interview-practice and career-development features. Eligible early-access users receive 50% off the agreed Premium package for six months from their signup date.
Register for early access.
No promise of interview success or employment outcomes is made.
Joint event post
“Discover Source It Here & InterVuMe at our joint launch on 13 December 2026.”
Source It Here is a marketplace; InterVuMe is healthcare career development. Only confirmed venue, time, ticket and attendance details are used.
Reserve your launch tickets.
Event registration is kept separate from early-access registration.
Optional implementation
Would you like our team to deliver this for you?
You can use this roadmap yourself. If you would prefer to focus on running your businesses, Lawson Her Vision's Digital Marketing team can manage the agreed launch campaign. You retain ownership of the accounts and approve the direction. We organise the content, creators, publishing, advertising and weekly reporting.
Exactly what the Launch Package includes
Four branded social accounts
Setup or improvement of Instagram and TikTok for each brand: official business email use, approved profile artwork, clear descriptions, relevant links and appropriate account-access arrangements. Availability and platform approval cannot be guaranteed.
19 original branded pictorial graphics
Eight Instagram posts for Source It Here, eight Instagram posts for InterVuMe, and three joint-launch graphics (announcement, reminder and final invitation). The joint graphics may be shared on both Instagram accounts; one original design posted twice remains one design. Includes design using approved branding, campaign copy, captions, relevant calls to action and agreed scheduling and publishing. The final weekly posts must appear before launch.
Two commissioned creator videos
One Source It Here video aimed at relevant businesses, and one InterVuMe video featuring a nursing-student creator. Each is one finished vertical video of approximately 20 to 45 seconds, with captions, one consolidated revision round per video, publication on the relevant brand's TikTok account, and organic and paid TikTok usage rights covering the campaign through 13 December 2026. Creator fees are included in the package price. Creator-account posting is not included unless expressly agreed, and no testimonials, claimed product experience or achieved results are invented.
One additional joint-launch video advert
One finished vertical advert covering Source It Here, InterVuMe, the joint launch on 13 December 2026 and the approved ticket-registration link, including both approved logos, captions and a clear action. This is additional to the two creator videos: three finished videos in total.
TikTok advertising
Advertising preparation and setup, deployment of approved creatives, monitoring, adjustments based on results, a dedicated TikTok advertising budget and weekly reporting. With paid promotion, the campaign can typically reach between 125,000 and 400,000 people on TikTok, depending on your target audience. Advertising spend is included within the £3,600 total package price and is never charged separately.
Weekly reports and final summary
Eight weekly reports from the Lawson Her Vision Digital Marketing team, and one final campaign results summary by 18 December 2026. The reporting and campaign-management work is included within the £3,600 package price.
Complete package price
£3,600
Including the Lawson Her Vision Digital Marketing service fee, creator fees and TikTok advertising spend — paid promotion typically reaching between 125,000 and 400,000 people. This is the complete price payable for the agreed package, with no separate service fee or advertising charge added.
“One coordinated Launch Package covering social account setup, branded posts, creator videos, the joint-launch advert, publishing, TikTok advertising and weekly reporting.”
The package does not include daily organic TikTok video production or full ongoing social customer-service management.
Early-access offers
The offers the campaign promotes
Each eligible customer's six-month benefit begins from their own successful signup date. It does not begin universally on 13 December.
Source It Here
“Sign up for early access and receive six months of the agreed Premium package free, starting from your signup date.”
InterVuMe
“Sign up for early access and receive 50% off the agreed Premium package for six months, starting from your signup date.”
Michelle's approved package names, prices and eligibility terms are used. Before any promotion, we confirm who qualifies, what a successful signup means, any enrolment closing date, the included benefits, the normal prices, and the renewal and cancellation arrangements. Each offer's start date and its expiry six calendar months later are recorded. If signup is only a waitlist entry and the benefits are not yet accessible, this is resolved before the offer is advertised.
This marketing quotation includes promotion of the offers. Any new billing or offer-entitlement development is separate unless already implemented or expressly included.
Proposed dates
Campaign schedule
Preparation runs 12 to 18 October 2026, followed by eight publishing weeks leading to the launch on Sunday 13 December 2026. Feasibility is confirmed with the delivery team and Michelle before acceptance.
Preparation
12 – 18 October 2026.
Publishing — eight weeks leading to launch
Week 1
19 – 25 October
Week 2
26 October – 1 November
Week 3
2 – 8 November
Week 4
9 – 15 November
Week 5
16 – 22 November
Week 6
23 – 29 November
Week 7
30 November – 6 December
Week 8
7 – 13 December
Launch
Sunday 13 December 2026.
Proposed delivery deadlines
Accounts and first approved batch
18 October
Joint announcement graphic
23 October
Two creator videos
6 November
Joint video advert
13 November
Midpoint report
13 November
Joint reminder graphic
23 November
Final invitation graphic
7 December
Final weekly brand posts
by 11 December
Final results summary
18 December
The launch date stays fixed unless Michelle changes it. If appointment occurs later, the timetable is revised explicitly, and weekly posts are only promised where the corresponding weeks remain.
Weekly reports
Eight weekly reports, one final summary
Each report shows genuine figures, with weekly and campaign-to-date numbers displayed clearly.
Report dates
Every report includes
- Completed work.
- Published content and links.
- Source It Here early-access registrations.
- InterVuMe early-access registrations.
- Event bookings.
- Available views, reach, clicks and follower changes.
- Advertising spend to date and remaining allowance.
- Lessons and next actions.
Paid and organic results are identified where measurable. Any metric that is not available is marked “Not available”. No live dashboards or guaranteed targets are shown.
Package and payments
One price, three instalments
Your three instalments cover the complete £3,600 Launch Package, including the Lawson Her Vision Digital Marketing service fee, creator fees and TikTok advertising spend. No separate LHV fee or advertising payment is required.
Instalment 1 · 30%
Appointment and setup
£1,080
Due on acceptance, before work begins.
This is the first instalment towards the complete £3,600 package, including the LHV service fee, creator fees and TikTok advertising spend.
Instalment 2 · 35%
Midpoint milestone
£1,260
Proposed due date: 17 November 2026.
Requested following delivery and review of: four accounts ready; first four weekly posts per brand published; joint announcement graphic delivered; both creator videos delivered; joint video advert delivered; first four weekly reports supplied; remaining schedule confirmed. Allow two working days after the midpoint report for review.
Instalment 3 · 35%
Final launch instalment
£1,260
Due: Sunday 6 December 2026.
Before payment is requested: first seven weekly posts per brand published; joint reminder graphic delivered; creator and joint advert videos delivered; reports due to date supplied; final-week assets supplied for review; remaining checklist visible.
The final instalment is due one week before launch. Our remaining publishing, campaign management and reporting commitments continue through the agreed schedule after that payment.
Your included advertising spend
“Your package includes TikTok advertising spend. With paid promotion, the campaign can typically reach between 125,000 and 400,000 people, depending on your target audience. Our team will manage this budget and report actual spending weekly. Any proposed increase requires your written approval.”
The advertising spend is already included in the £3,600 package price, so you are never charged for it a second time. Actual spending is recorded and supporting records retained. Any unused advertising funds are returned or credited to you, with your agreement, after final reconciliation.
Working together
What Michelle supplies
A short list of what we need from you to keep the campaign moving. Michelle owns the accounts and recovery methods; passwords are never collected through project forms.
- Exact approved logos and brand assets.
- Official business email accounts.
- Delegated account access.
- Approved signup and ticket links.
- Confirmed event information.
- Confirmed Premium packages and offer terms.
- Working signup and promotional-benefit journeys.
- Feedback within two working days.
Changes to scope, additional production, on-site event coverage or development work require a separate written agreement.
Acceptance and payment
Accept the proposal and begin
A focused Launch Package for two brands, with clear deliverables, weekly visibility and one coordinated lead-up to your event.
Proposal accepted
Signed by Michelle Philip on 12 October 2026.
Instalment 1 paid. Thank you — £1,080 of the £3,600 package has been received. Preparation and setup can begin, and instalment 2 (£1,260) is proposed for 17 November 2026, with instalment 3 (£1,260) due Sunday 6 December 2026.