The approach
Start focused. Stay useful.
Start with one agreed launch area and a small number of priority categories. Help relevant suppliers create useful profiles, then encourage buyers to post requests those suppliers can fulfil.
A smaller audience receiving useful responses is more valuable than a large audience finding little relevant activity.
The launch area and categories are confirmed with you, Michelle, before publishing begins — never assumed.
Proposed platform roles
Instagram and Facebook
Core publishing and community awareness.
TikTok
Short demonstrations and sourcing examples.
Supplier, business and partnership awareness.
Other platforms
We reserve agreed handles where possible; routine publishing is not included.
Registrations, buyer requests and relevant supplier responses matter more than follower totals alone. Followers are tracked because platforms report them easily — but the numbers that build the marketplace are people registering, posting and responding.
Your action plan
A roadmap you can run yourself
Every task below tells you what to do, how to do it, how often and what a finished output looks like. Nothing here is padded to make the programme look bigger.
Weeks 1–3 — Prepare
Choose the launch focus.
- How
- List areas and categories where you can recruit relevant suppliers.
- How often
- Review at weeks 4 and 8.
- Output
- A short launch-focus statement.
Record starting figures.
- How
- Record existing followers, supplier registrations, buyer requests and available website traffic, with dates and measurement periods.
- How often
- Update weekly.
- Output
- A starting-point sheet. Unavailable data is shown as “Not available”.
Test the customer journey.
- How
- Check registration, posting requests, responding, contact routes and relevant notifications.
- How often
- Once, before publishing starts.
- Output
- A readiness checklist. Marketing must reflect working features.
Set up official accounts.
- How
- Use business-controlled email, consistent descriptions and artwork, secure recovery and delegated access.
- How often
- Once.
- Output
- Connected accounts owned by you.
Create reusable designs.
- How
- Prepare request cards, explainers, supplier spotlights, tips and Stories.
- How often
- Build once, reuse often.
- Output
- Reusable branded templates.
Build supplier and group lists.
- How
- Identify at least 30 relevant suppliers and 20 relevant local groups. Record contact routes, relevance and group rules.
- How often
- Build in week 2-3, keep updated.
- Output
- Supplier and group lists.
Approach suppliers individually.
- How
- Explain the service, why they fit and the actual current joining offer. Record messages and replies. Avoid mass-message blasts.
- How often
- A manageable number per week.
- Output
- A supplier approach tracker.
Create a four-week calendar.
- How
- Include audience, topic, format, platform, action link, publication date and status.
- How often
- Review weekly.
- Output
- A working publishing calendar.
Weeks 4–7 — Publish
Five content themes
- Requests and sourcing examples.
- How the platform works.
- Helpful supplier information.
- Local needs, events and checklists.
- Founder updates and honest progress.
“A request card is a simple graphic showing what someone needs, the broad area and relevant requirements.”
Real requests require permission and removal of private details. Demonstrations must say “Illustrative example”. Never present invented demand as a live request.
Weeks 8–12 — Improve
- Compare the posts that generate useful clicks, registrations and requests.
- Repeat the effective formats, adjust the weaker ones and approach relevant partners.
- Consider paid advertising only when the customer journey, tracking and approved budget are ready.
- Finish with results and decisions about what to continue, change or stop.
Practical examples
What the content actually looks like
A buyer post
“Planning a celebration and need tables and chairs in your area?”
- Create a request card.
- Record the actual request process using a demonstration account.
- Remove private information.
- Explain that responses depend on supplier participation and availability.
- End with “Post what you need”.
- Link to the verified live request page.
- Review results after seven days.
No content ever promises guaranteed quotes, savings or responses.
A supplier message
“Hello [business name], I’m Michelle, founder of Source It Here. We are building a platform where buyers post what they need and relevant suppliers can respond.
We are focusing on [agreed area/category], and your business looks relevant. Would you like information about creating a supplier profile?”
Any claim about free plans is verified before it is included in any message.
An explainer carousel
Each step uses the actual Source It Here platform workflow, so the explainer matches reality exactly.
Weekly routine
A routine you can save
This is the shape of a publishing week during weeks 4–12. Adaptations are placements of content you already have, not additional original videos — which is what keeps this manageable.
Monday
Review results and update the calendar.
Production sessions
Create three short vertical videos and one carousel.
Publishing
Instagram: two videos and one carousel weekly. Facebook: adapt the same two videos and carousel. TikTok: three videos weekly. LinkedIn: one business or supplier post weekly. Instagram Stories: four days weekly.
Five working days
Check comments and messages.
Weekly
Contribute to two permitted local-group discussions. Continue supplier and partner follow-up. Record results and one lesson for the next week.
There is no fixed workload estimate here, because estimates that guess usually mislead. Time your first production session, then build a routine around your real pace.
Weekly checklist
- Calendar reviewed and updated
- 3 vertical videos created
- 1 carousel created
- Instagram: 2 videos + 1 carousel published
- Facebook adaptations published
- TikTok: 3 videos published
- LinkedIn: 1 post published
- Stories published on 4 days
- Comments and messages checked each working day
- 2 local-group contributions (where permitted)
- Supplier and partner follow-up sent
- Results and one lesson recorded
Week: ____________ Lesson for next week: ______________________________________
Optional paid implementation
Would you like our team to manage this for you?
You can use this roadmap yourself. If you would prefer to focus on running Source It Here, Lawson Her Vision can manage the agreed social media programme.
You retain ownership of the accounts and approve the direction. We organise content, publishing, community activity and reporting.
View deliverables and priceFree guidance does not include ongoing personalised campaign management, production or unlimited support.
Proposed managed deliverables
These quantities clarify the source plan and require internal delivery-team agreement before enabling acceptance.
Foundations by end of week 3
- One paid project planning session.
- One verified baseline report.
- One audience and launch-focus brief.
- Setup or improvement of Instagram, Facebook Page, TikTok and LinkedIn Company Page.
- Founder LinkedIn guidance.
- Agreed additional handles reserved where available.
- One brand reference.
- Seven reusable design templates.
- One tracked-link register.
- One four-week calendar.
- 15 initial content drafts, included within programme totals.
- Supplier shortlist: at least 30 businesses.
- Group shortlist: at least 20 groups with rules recorded.
- 30 personalised supplier approaches.
- Three week-3 soft-launch posts adapted for Instagram and Facebook.
Outreach does not guarantee registrations, replies or access to private groups.
Publishing in weeks 4–12
- 27 original short videos: three weekly.
- 18 of those videos adapted for Instagram.
- The same 18 adapted for Facebook.
- All 27 adapted for TikTok.
- Nine original carousels adapted for Instagram and Facebook.
- Nine LinkedIn posts.
- 36 Instagram Story sets, each containing one to three frames.
- 18 helpful group contributions where rules and access permit.
Feed placements during weeks 4–12
| 27 | |
| 27 | |
| TikTok | 27 |
| 9 | |
| Total | 90 |
Week-3 soft-launch placements: six. Total planned feed placements: 96. Stories and group contributions are separate. These are placements of content within the programme, not 96 original pieces.
Community support
Five working days weekly during weeks 4–12: monitor agreed comments and messages, aim to answer at least 95% of eligible genuine enquiries within one working day, escalate complaints, suspected scams and sensitive matters, and record common questions.
Exclusions (spam, or enquiries requiring information only you hold) are recorded and agreed with you, as are working hours and holiday coverage. This is social community support, not complete marketplace customer-service management.
Partnerships
- Ten potential partners or creators shortlisted.
- Ten personalised approaches by week 10.
- Follow-up and tracker.
- Target three to five relevant partnerships, without guaranteeing agreements.
Creator fees and paid collaborations require separate approval.
Optional advertising (weeks 9–12, subject to readiness)
- One Meta test plan.
- Supplier and buyer campaign themes.
- Up to three creative variations per theme, using included content.
- Setup, monitoring and results summary.
Suggested advertising budget: £150–£300 total, paid separately by you. Written spending approval and agreed pause rules are required before any advertising runs.
Reports and completion
- Baseline report by end of week 1.
- Nine weekly snapshots in weeks 4–12.
- Reports at weeks 4, 8 and 12.
- Week-8 review.
- Final report may incorporate the week-12 report.
- Next-quarter roadmap.
- Assets, available editable templates, calendar and account-access handover.
- One final online project review, up to 60 minutes — the completion meeting, included in the paid programme.
Optional short progress check-ins may be agreed during the paid project. Where participation requires your personal profile, we provide drafts for you to publish — we never impersonate you or request your password.
Dates and milestone evidence
Start date to be agreed
Actual dates are calculated from one admin-confirmed start date. If launch readiness changes, we agree together whether to continue pre-launch work, pause or revise dates.
Weeks 1–3
Complete foundations and begin supplier recruitment.
Weeks 4–7
Launch publishing and encourage platform activity.
By end of week 12
All agreed quantities, final report and handover completed.
By end of week 8 — milestone evidence
- Foundations complete.
- 15 original short videos delivered.
- Five carousels delivered.
- Five LinkedIn posts delivered.
- 20 Story sets delivered.
- Scheduled adaptations published with evidence.
- Supplier tracker supplied.
- At least five partnership approaches completed.
- Week-4 and week-8 reports delivered.
- Remaining-work plan supplied.
Final review
Within three working days after final report delivery, subject to availability. Reports are delivered at weeks 4, 8 and 12.
The 13 December 2026 event
If you confirm the event is relevant, we use event-related content within the agreed allocation. Event-page development, event administration and on-site coverage are not included in this social scope. Real event dates do not move when the campaign start changes.
Measures and targets
Agreed work first. Outcomes second.
“We commit to the agreed work. Results also depend on customer choices, supplier participation, platform distribution and website readiness.”
Proposed week-12 goals (planning targets, not guarantees)
| Measure | Week-12 goal |
|---|---|
| Supplier registrations attributed to social | 15–40 |
| Buyer requests attributed to social | 15–40 |
| Measured website sessions from social | 200–500 |
| Platform-reported link clicks | 400–1,000 |
| Instagram followers | 150–300 |
| Facebook followers | 100–250 |
| TikTok followers | 100–400 |
| LinkedIn followers | 50–150 |
| Relevant partnerships | 3–5 |
Real baseline figures are recorded in week 1. Targets are reviewed at weeks 4 and 8, and a record of agreed changes is kept.
What we track
- Delivery against schedule.
- Response times.
- Views, shares and saves by platform.
- Relevant supplier responses where accessible.
- Verified completed matches where available.
- Paid and organic results reported separately.
Clicks, sessions and registrations are never added up as unique people. We do not attribute all platform activity to social. Tracking limitations and consent-related gaps are explained in every report. New website tracking features are separate development dependencies unless expressly included.
Your input
What we need from Michelle
Required from you
- Trading and invoice information.
- Brand assets.
- Confirmed current features and pricing.
- Agreed launch focus.
- Delegated account access.
- Usable footage and screenshots.
- Relevant permissions.
- Feedback within two working days.
Content style follows your preference: face-led, voiceover or screen recording. Editing of supplied footage and remote recording guidance are included. On-site filming and travel are not promised without a separately agreed scope.
Account ownership
You own the accounts and the recovery methods at all times. Passwords are never collected through project forms. Where we need access, it is delegated access you control and can revoke.
Readiness checklist
The initial public assessment is treated as potentially outdated. We confirm these items privately before publishing begins, and only neutral labels are shown:
| Correct contracting entity | Awaiting information |
| Account and domain ownership | Awaiting information |
| Working customer journey | Requires action |
| Policies and contact routes | Awaiting information |
| Current supplier plans | Awaiting information |
| Notifications and registration | Awaiting information |
| Analytics and tracking permissions | Awaiting information |
Price and payments
One fixed price for the full 12-week programme
Proposed fixed client price
£4,290
Three scheduled payments, no automatic future charges, no silent acceptance. Audience targets are not payment conditions.
Payment 1 — Start 30%
Due on acceptance, before work begins.
£1,287
Payment 2 — Week-8 milestone 35%
After delivery and review of the week-8 report and milestone outputs. Allow two working days for review.
£1,501.50
Payment 3 — Completion 35%
After final delivery, handover and the online review. Allow two working days after the meeting for final review and payment.
£1,501.50
Incomplete promised work is resolved before milestone approval. Actual due dates are shown once the schedule is agreed. VAT treatment is configured before checkout, so the final payable amounts shown at payment are correct and consistent.
Separate costs requiring prior approval: advertising, paid tools, paid creators, professional photography or videography, travel and event coverage.
Accept the programme
Acceptance records the approved scope and price, the proposal version and a timestamp. Payment 1 (£1,287) is due on acceptance, before work begins. Your start date is confirmed with Lawson Her Vision.
Project terms
Lawson Her Vision (LHV) will deliver the agreed Source It Here Social Media Launch Programme quantities over 12 delivery weeks from the agreed start date. Michelle retains ownership of all accounts and recovery methods; access is delegated and can be revoked at any time; passwords are never collected through project forms. Growth targets are planning goals, not guarantees. Payment 1 is due on acceptance before work begins; Payment 2 after delivery and review of the week-8 report (two working days for review); Payment 3 after final delivery, handover and the online review. Incomplete promised work is resolved before milestone approval. There are no automatic future charges and no silent acceptance. Advertising spend (suggested £150-£300), paid tools, paid creators, professional photography or videography, travel and event coverage are separate and require prior written approval. Outreach does not guarantee registrations, replies or access to private groups. Event-page development, event administration and on-site coverage are not included in this social scope.
Payments are verified server-side. Payment is never simulated.
Questions
Ask before you decide
Do I keep ownership of my accounts?+
Yes. You own every account and every recovery method at all times. Any access we need is delegated access you control and can revoke. Passwords are never collected through project forms.
Is the final review included in the price?+
Yes. One final online project review, up to 60 minutes, is included as the completion meeting of the paid programme. Optional short progress check-ins may be agreed during the paid project.
Are the growth targets guaranteed?+
No. We commit to the agreed work; results also depend on customer choices, supplier participation, platform distribution and website readiness. The targets are planning goals, reviewed at weeks 4 and 8.
What happens after the 5-day handover window closes?+
Once Phases 1 and 2 are officially closed, any additional changes or additions are quoted separately as additional work. The first milestone invoice covers this social media programme only.
What is not included?+
Advertising spend (paid separately by you, £150–£300 suggested), paid tools, creator fees, professional photography or videography, travel and event coverage, event-page development, event administration and on-site coverage.
What if the launch readiness changes?+
We agree together whether to continue pre-launch work, pause or revise dates. Real event dates do not move when the campaign start changes.
Send a question about this proposal
Use this form if you need clarification before deciding. Sending a question does not create a booking or commit you to the programme.
“You can use this plan to build Source It Here’s social presence yourself. If you would prefer us to manage the agreed work, Lawson Her Vision can provide a clear programme, visible progress and accountable delivery.”
Accept the programme